how to lift brand preference in a highly competitive market?
For the Dutch jewelry Lucardi, Mother’s Day is one of the most important moments of the year for both sales and brand visibility.
The goal for this year was to grow their brand preference in a highly competitive market, by showcasing Lucardi’s gift range for every budget in a fresh way, in-line with Lucardi’s new brand positioning.
Together with Lucardi’s internal team, we co-created a social-first video concept that captured the audience’s attention. Lucardi’s creative team developed the campaign concept; we delivered the insights into their target group’s consumer behavior. Based on this, we created three story lines, showcasing three types of motherhood, each resonating with their target audience’s interests.
We created different assets for each platform: from a main-spot for YouTube and Connected TV, to three different social assets and dedicated TikTok formats that are produced by Lucardi’s internal TikTok creators.
Do you want to create an online social campaign for different platforms? But no idea where to start? With data, we can answer all the questions you have. Feel free to reach out.
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