the challenge

how to fill the gap between brand & performance marketing?

LOI is the largest private educational institution in the Netherlands. They offer a wide range of courses and programs –  from short trainings to bachelor’s and master’s degrees.

Although LOI created multiple awareness campaigns and online performance marketing campaigns in recent years, the younger audience was not sufficiently aware of the wide course range and the benefits that LOI offers.

commercials only create real impact if they are tailor-made to the platform, so that’s what we did for LOI

  • Hooking the viewer in the first seconds by showing funny bore-out situations.

  • Highlighting the USPs of LOI courses – you can start your course tomorrow!

  • Time for action: Retargeting of the in-market audience with conversion ads.

  • Converting the audience to the LOI website by inviting them for a career-test tool

team5pm glass logo

our solution

we created an always-on YouTube campaign, consisting of 10 ads

To fill the gap between branding & performance, we created attention and traffic ads.

attention ads

Those are made to generate watch time & completed views among audiences that have custom interests that fit LOI. The goal? Generating qualitative attention for LOI’s USPs. 

traffic ads

Looking to follow an educational course? Then you’ll see one of the traffic ads. Those are fully made to generate qualitative LOI website visits. Produced in the same way as the attention ads, to keep the viewer engaged and create consistency throughout the funnel.

attention ad

traffic ad

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

Check our cases

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