Spring

Spring is an AI-powered real estate sales automation platform designed to help brokerages and real estate teams find the right opportunities faster and convert more of them into closed deals. By connecting to the data you already use—such as inbox conversations and CRM activity—Spring continuously builds and updates real-time buyer profiles. These profiles capture preferences, behaviors, and signals that indicate where a buyer is in the journey, allowing Spring to predict intent and prioritize the leads that are most likely to move.

Once Spring understands a buyer’s needs and readiness, it helps teams engage at scale without losing the personal touch. The platform can automate tailored outreach and follow-ups, nurture leads over time, and recommend relevant listings based on each buyer’s evolving profile. This reduces manual work, prevents leads from going cold, and helps teams stay responsive even when managing high volumes of inquiries.

Spring is built around an “agent-in-the-loop” workflow: automation handles repetitive tasks while ensuring the right agent is brought into the conversation at the right moment—when human expertise and timing matter most. For firms that collaborate across partners, Spring also supports co-broking workflows to accelerate deal progression and improve coordination between stakeholders.

The result is a system that turns scattered communication and fragmented data into an organized, intent-driven sales process—helping teams spot demand earlier, match buyers more accurately, and move from first contact to closing with less friction.