SALESmanago

Start by connecting SALESmanago to your store, CRM, and ad accounts. Import contacts, map fields, and drop the tracking script on your site to capture page views, clicks, and purchases. Set up consent and tagging rules so every action—signup, download, add-to-cart—adds context to a single profile. Build segments with filters like source, lifecycle stage, average order value, and content interests. This foundation lets you respond to what people actually do, not just what they say.

Next, design journeys that deliver value automatically. Pick a trigger (first visit, product view, form submit, cart event, or score change), then add actions across channels: email, SMS, mobile and web push, on-site banners, or synced ad audiences. Pull in your product feed to insert real-time recommendations, back-in-stock alerts, and price drops. Use the drag-and-drop editor and templates to build messages fast, then layer rules for frequency caps, quiet hours, and time zone delivery. Split traffic for A/B and multivariate tests, and let winners roll out automatically. For lead capture, build landing pages and forms with progressive fields to enrich profiles over time.

Keep marketing and sales in lockstep with scoring and routing. Assign points for behaviors that matter—pricing page views, webinar attendance, high-intent content—and set thresholds that notify reps via email, SMS, or the mobile app. Auto-assign by territory or product line, log calls, and attach notes to the contact timeline. Use chat, co-browsing, and video to guide shoppers through checkout or help B2B buyers evaluate features. When your team is offline, switch to forms and shortcut replies; persistent threads and a knowledge base ensure every conversation continues with context.

Measure, learn, and scale. Dashboards show revenue, assisted conversions, and campaign ROI so you can double down on what works. Click maps reveal where users engage; cohort and funnel views highlight drop-offs. Turn on send-time optimization and predictive audiences to increase response rates without manual guesswork. Manage a campaign calendar, approvals, and versions to keep teams aligned. Guard deliverability with spam checks and warmup plans, then schedule sends by local time. As you grow, real-time sync keeps data fresh across tools, and automation governance prevents conflicts between journeys. Iterate weekly: test subject lines, swap creatives, refine segments, and push updates from your phone when plans change.