ActiveDEMAND

Actionable workflows to automate, track, and optimize campaigns in ActiveDEMAND
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Start by sketching the path from first visit to booked meeting, then mirror it inside ActiveDEMAND. Connect your website, CRM, calendars, and phone numbers so every touch is captured. Turn on visitor tracking, define key conversions (form submits, calls, bookings), and set up scoring rules that elevate high‑intent prospects. Organize contacts by lifecycle stage and interest tags; this makes it easier to personalize later. Verify your sending domain, import branded templates, and build a content library for headers, footers, and reusable blocks you’ll drag into campaigns.

Next, build automation that acts like a smart assistant. Create drip sequences that start when someone downloads a guide, attends a demo, or clicks a key link. Add branches: if a contact opens but doesn’t click, resend with a new subject; if they click twice, route them to a rep and pause further emails. Insert booking links so prospects can schedule directly from email or a thank‑you page; round‑robin meetings to share load across your team. Plan your monthly newsletter alongside seasonal promos, then queue them with targeted send windows and limiters to avoid over‑messaging. Agencies can speed setup with client‑level workspaces and master templates that standardize naming, UTM conventions, and reporting.

Spin up conversion experiences fast. Use the drag‑and‑drop page builder to launch campaign pages and gated offers with progressive forms that ask only the next needed question. Add dynamic content blocks that switch headlines or CTAs based on persona or funnel stage. Run multivariate experiments on hero copy, imagery, and form length; let winners auto‑promote after a defined confidence level. If you run events, assemble a simple funnel: registration page, confirmation email, calendar file, reminder sequence, and post‑event follow‑up with slides and next steps. For social, queue posts that align with campaign milestones and track which networks actually drive engaged sessions and sign‑ups.

Close the loop with attribution and optimization. Use dynamic number insertion to tie phone calls back to the ad, email, or page that drove them; record and score calls to qualify quickly. Build dashboards that roll up spend, pipeline, and revenue by channel, then filter by campaign or client. Save recurring reports for the team and schedule them to stakeholders. When a lead crosses your score threshold, push it to the CRM with source details and last activity, notify the owner, and start a sales‑assist cadence. Integrate ad platforms for cost data, webinar tools for attendance, and calendars for availability. Start small—one audience, one goal, one offer—review results weekly, and iterate: tighten segments, tune send times, refine page elements, and promote what performs.

Review Summary

Features

  • Email automation and newsletters
  • Phone call attribution with dynamic numbers
  • Website visitor tracking and behavior triggers
  • Appointment booking and calendar routing
  • Prospect scoring and lifecycle stages
  • Landing page and form builder
  • Audience segmentation and dynamic content
  • Drip sequences with branching logic
  • Channel planning and UTM management
  • Multivariate experiments
  • Revenue and ROI dashboards
  • Event registration and reminders
  • Social post scheduling and tracking
  • Integrations with CRM, ads, and webinar tools

How It’s Used

  • Agency launching multi‑channel campaigns for several clients with standardized reporting
  • B2B team nurturing trial sign‑ups into booked demos using behavior‑based drips
  • Service business attributing inbound calls to ads, pages, and keywords to shift budget
  • Product marketer running event funnels from registration to post‑event follow‑up
  • SMB building segmented newsletters and promotions to re‑engage dormant contacts
  • Growth team testing page variants and CTAs to lift conversion without new traffic

Plans & Pricing

Call Tracker

Free

Call Tracking Call Tracking Numbers MMS/SMS Text Campaign Scheduling Dynamic Number Insertion (DNI) Automated DNI Pool Analysis Country-Specific Number Insertion Call Recording Click to Call Whisper Messages Interactive Voice Response (IVR) Automated Call Redirect Geo IP Based Call Routing Phone Call Transcription Call Analytics Dashboard Call Forensics (Conversation Analytics) Call Tracking with Google Analytics Automated (Robo) Calling Contact database Contact Lists (Dynamic & Static) Social Media Posting Advanced Goal Setting for Campaigns Image Hosting URL Shortener SPAM Filtering Marketing Dashboards Reporting & Analytics Prospect Tracking Contact Tracking Visitor Timeline Email Notifications Custom contact Fields Custom company Fields Lead Routing Workflow Customization Custom Lead Routing Workflow LinkedIn Integration Facebook Integration Twitter Integration Slack Integration WordPress Integration Pipedrive Integration Pipeline Integration nocrm.io Integration FreshSales Integration SherpaCRM Integration Zoho CRM Integration Google Analytics Integration Google AdWords Integration WordPress Plugin Support portal Live chat support Email support Phone support ActiveDEMAND Academy

Email Marketer

$15.00 per month

Call tracking Emailing Landing Pages Call Tracking Numbers MMS/SMS Text Campaign Scheduling Dynamic Number Insertion (DNI) Automated DNI Pool Analysis Country-Specific Number Insertion Call Recording Click to Call Whisper Messages Interactive Voice Response (IVR) Automated Call Redirect Geo IP Based Call Routing Phone Call Transcription Call Analytics Dashboard Call Forensics (Conversation Analytics) Call Tracking with Google Analytics Automated (Robo) Calling Autoresponders Contact database Contact Lists (Dynamic & Static) Email Marketing Newsletter Templates Email Opt-In/Out Management Optimized Email Deliverability (SPF, DKIM) Responsive Landing Pages Landing Page Templates Landing Page Designer Social Media Posting Advanced Goal Setting for Campaigns Image Hosting URL Shortener Brand Management Campaign Templates SPAM Filtering Surveys Hosted Landing Pages Marketing Dashboards Reporting & Analytics Prospect Tracking Contact Tracking Visitor Timeline Email Notifications Custom contact Fields Custom company Fields URL White labeling Dedicated IP Address - Optional LinkedIn Integration Facebook Integration Twitter Integration Slack Integration Pipedrive Integration Pipeline Integration nocrm.io Integration FreshSales Integration SherpaCRM Integration Zoho CRM Integration Support portal Live chat support Email support Phone support ActiveDEMAND Academy

Small Business Marketer

$69.00 per month

Includes features of Email Marketing plan, plus Dynamic Content Web Forms Appointment Scheduling A/B Testing Dynamic Email Content Drip Campaigns Predictive Send Dynamic Web Content Dynamic Email Content RSS Feed Reader Content Card Library Microsite Builder Https Landing Pages Exit Intent Popups Landing Page A/B Split Testing Drip Campaigns Web Forms Form Captcha Custom Brand Fields URL White labeling Appointment Scheduling Exit Intent Popups Dynamic Images Dedicated IP Address - Optional WordPress Integration Google Analytics Integration Google AdWords Integration WordPress Plugin Website Visitor Tracking API Zapier Integration Google Calendar Integration Office 365 Integration Live Chat Integration ActiveDEMAND Lead Insights for Chrome ActiveDEMAND for Outlook

Corporate Marketer

$199.00 per month

Includes features of Small Business Marketing Automation plan, plus Lead Management Advanced Integrations Event in a Box Contact/Account Owners Dynamic Content Card Email Block Automatic newsletter creation rules Dynamic Content Hubs Content Approval Process Campaign Variables Event Marketing Custom Email Reporting Custom Employee Fields Lead Scoring Lead Claiming Password Protected Content Resource Paywall (Gated Assets) Multiple Account Management (Optional) Multiple User Accounts Microsoft Dynamics CRM Integration Salesforce Integration GotoWebinar Integration

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