Codè Crai Ovest: an established player in Northwest retail, with a widespread presence that demonstrates its solidity, continuity, and strong ties to the region.
Codè Crai Ovest: an established player in Northwest retail, with a widespread presence that demonstrates its solidity, continuity, and strong ties to the region.
Given the highly competitive environment in which the company operates (compared to hypermarkets and supermarkets in large-scale retail chains), CODE' CRAI needs to assess its relative position by comparing it with its key competitors. Codè Crai has therefore decided to adopt a flexible Business Intelligence tool to provide its management with useful and timely information to identify untapped opportunities and improve company performance.
Thanks to the E3 solution, the primary requirement of capturing and monitoring sales data in both absolute and relative terms, according to the ECR Category Tree, was met. The platform allows data to be analyzed at various levels of detail, from category to individual item, thus offering a comprehensive and in-depth view of performance.
The integration of Nielsen market data into the company's data warehouse also enabled comparison analyses between internal and market data on key competitive variables, such as average price, promotional pressure, non-marketers, the marketing gap, brand impact, and weighted distribution, across all relevant geographies.
“"The tool is formidable both for supporting NEGOTIATION and for ASSORTMENT REVIEW. We also have an objective tool for dialogue and discussion with our affiliates."”
Richard Coppa
General Manager