PUSH BY PASSENDO

Run smarter campaigns inside trusted newsletters.

Direct-to-inbox ads – contextually matched, fully controlled, and ready to perform.

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Push by Passendo

PUSH by Passendo gives you direct access to premium in-email ad space -

Before it hits the open market at inflated prices.

No middlemen. No auctions. Just smarter targeting, full control, and better results.

We’re the AdTech behind Europe’s top newsletters – the ones readers trust.

Ads where readers pay attention.

Newsletters deliver journalism people want, directly to their inboxes. That means high attention, strong trust, and better outcomes for advertisers.

Your brand appears next to curated editorial, in emails people open, not in spam, never in someone else’s blast.

That’s why premium brands trust in newsletters.

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Native-style. Fully controlled. Ready to scale.

Our ads are designed to look and feel like part of the newsletter.

Campaigns run natively inside trusted publisher content, with:

  • Contextual or geo targeting
  • Native or display formats
  • Self-serve or managed support


Every impression counts, especially when you’re in control. 

Smarter targeting. Sharper results.

Target by theme, location, or both.

With PUSH by Passendo, you’re not just targeting segments – you’re reaching real people based on what they read and where they live.

Target by category:

  • News
  • Sport
  • Lifestyle
  • Food & Drink
  • Travel
  • Homes & Gardens
  • Business & Finance


Target by location:

Looking to reach readers in Glasgow, Leeds or London? We’ve got you covered.

Explore your audience, one inbox at a time.

Put your message in the right inbox – based on real interests, not just demographics.

Push by Passendo
Push by Passendo

Retarget - without cookies.

No cookies. No tags. Just built-in re-engagement.

Track opens and clicks at campaign level, and re-engage engaged users across the network – no cookies required.

Key Capabilities:

  • Choose exactly where your ads appear. And when they reappear.
  • Precision theme targeting
  • Region and city-level delivery
  • Built-in inbox retargeting for high-intent users


Built-in retargeting means fewer headaches – and more conversions.

See everything. Optimise anything

Stay in control with full visibility and flexibility – all in one platform:

  • Set budgets and goals
  • Preview placements before launch
  • Track performance live
  • Pause, adjust, or scale with one click
  • Download full reports on demand

Turn interest into action. Retarget high-intent readers – automatically.

Curious what that looks like?

Push by Passendo Saxo Bank Case study

CASE STUDY

From test to always-on: Saxo Bank

Performance Highlights:

  • New Leads: 300 index (highest)
  • CPA: 212 index (most efficient)
  • Conversion Rate: Top vs native partners

That was after just one test.

Now it’s their always-on channel.

Want similar results?

Ready to launch? Let’s get you in the right inbox.

Test your message across trusted publisher newsletters today.

  • Guaranteed performance
  • GDPR-compliant delivery
  • Built-in Apple MPP filtering


Get real results. No cookies. No clutter.

The best performing publisher on all our main KPI metrics was Passendo. Quality traffic and cheap quality leads.

Andreas Munch

Head of Paid Media, Saxo Bank