PUSH BY PASSENDO
Direct-to-inbox ads – contextually matched, fully controlled, and ready to perform.


Before it hits the open market at inflated prices.
No middlemen. No auctions. Just smarter targeting, full control, and better results.
We’re the AdTech behind Europe’s top newsletters – the ones readers trust.
Newsletters deliver journalism people want, directly to their inboxes. That means high attention, strong trust, and better outcomes for advertisers.
Your brand appears next to curated editorial, in emails people open, not in spam, never in someone else’s blast.
That’s why premium brands trust in newsletters.


Our ads are designed to look and feel like part of the newsletter.
Campaigns run natively inside trusted publisher content, with:
Every impression counts, especially when you’re in control.
Target by theme, location, or both.
With PUSH by Passendo, you’re not just targeting segments – you’re reaching real people based on what they read and where they live.
Target by category:
Target by location:
Looking to reach readers in Glasgow, Leeds or London? We’ve got you covered.
Explore your audience, one inbox at a time.
Put your message in the right inbox – based on real interests, not just demographics.


No cookies. No tags. Just built-in re-engagement.
Track opens and clicks at campaign level, and re-engage engaged users across the network – no cookies required.
Key Capabilities:
Built-in retargeting means fewer headaches – and more conversions.
Stay in control with full visibility and flexibility – all in one platform:
Turn interest into action. Retarget high-intent readers – automatically.
Curious what that looks like?


CASE STUDY
Performance Highlights:
That was after just one test.
Now it’s their always-on channel.
Want similar results?

Test your message across trusted publisher newsletters today.
Get real results. No cookies. No clutter.

“The best performing publisher on all our main KPI metrics was Passendo. Quality traffic and cheap quality leads.”
Andreas Munch
Head of Paid Media, Saxo Bank