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PRICING

Tailored pricing for every publisher

From single-brand publishers to multinational enterprises, our pricing adapts to your needs and scale.

Contact our team to get a unique offer for an ad server that caters to your needs.

I want my offer!

Pricing plans that fit your needs

Every publisher has its own journey. At Passendo, we give our best to create an offer that covers all your needs, without the overhead costs on excess features.

Every publisher is unique

Whether you’re starting small or managing a global network, we’ll work with you to find the right solution.

Get a custom offer

FAQ

We keep pricing flexible to support all types of newsletter publishers — from independent brands to large media groups. Your pricing is based on email volumes, with a minimum monthly commitment. The more impressions you serve, the lower your CPM can be as you move into new pricing tiers.

Your pricing is based on total email impressions, which depend on:

  • Your number of subscribers
  • Open rates
  • How often you send emails
  • Ad placements per email


Need help calculating your impressions? Contact us, and we’ll walk you through it.

Yes! Our platform is designed to scale, making it a great fit for large publishers handling high email volumes. If you’re managing multiple newsletters or need advanced monetization options, our team will find the best deal for you.

We offer trial periods only for publishers committing to a long-term partnership. Since we invest heavily in onboarding, we prioritize serious publishers ready to scale.

Yes, we charge a small one-time fee to cover onboarding support, training, and integration assistance.

You have a few options:


  • Fill the space with Run-of-Network or house campaigns
  • Use Passendo’s Monetization Club or Exchange offers
  • Collapse the unit into a 1×1 pixel to keep your layout clean

It depends on your setup and availability, but onboarding can be completed in as little as a week. On average, it takes 2–4 weeks.