PRODUCT INNOVATION
Why stop with sponsorships?
Spice things up by introducing CPC, CPM, and CPA to your offer.
Expand the menu with Passendo and give the advertisers a taste of something fresh and innovative.
Passendo lets you mix CPC, CPM, and CPA models to match your strategy and reach umami.
CASE STUDY
See what’s working and what needs a new approach.
With detailed reporting, Passendo gives you the insights to fine-tune your ad strategy, helping you keep every campaign on point and serving advertisers the results they’re hungry for.
Dynamic ad placement lets you serve fresh, relevant ads every time.
Passendo’s technology adjusts in real-time, matching ads to your audience’s preferences, making sure every impression counts.
CASE STUDY
Why settle for just one course when you can offer a full tasting menu?
While expanding beyond sponsorships to CPC, CPM, and CPA, you’re offering your advertisers a richer selection and a chance to connect more meaningfully with your audience.
By offering a variety of ad options beyond standard sponsorships, you’ll not only meet different budget levels but also create a more compelling package that makes your newsletter the go-to place for ad investment.
Let Passendo help you serve up the options that keep advertisers coming back for more.
Alex Kurt
Head of Operations Global Division – NHST Media Group
