PROGRAMMATIC DELIVERY

Direct the flow: Enable programmatic ads with precision and harmony

Level-up programmatic ad management for your newsletter with Passendo.

From SSP and DSP integrations to our tailored direct sales solutions, we help you find the perfect rhythm to maximize ad revenue and ROI. Discover which approach suits your needs best — and take control of your ad revenue.

SSP: Bring new instruments into play

SSP integration with Passendo gives you access to a wider network of advertisers, effortlessly connecting your newsletter inventory to the right advertisers.

CASE STUDY

How Roularta doubled impressions with programmatic email ads

Find out how Roularta Media Group used Passendo to power programmatic ad placements, doubling newsletter impressions without increasing headcount.

Make sure each ad is heard with DSP integrations

Passendo integrates with many DSPs, allowing for precise, targeted ads that hit the right audience at the right time

With DSP options, you attract premium advertisers for campaigns that resonate with your readers, bringing high-value, tailored impressions into play.

CASE STUDY

How audienzz scaled ad operations with programmatic automation

Learn how audienzz streamlined campaign management and offered CPM/CPC pricing through Passendo’s API-connected ad server.

Lead the performance with Passendo’s direct sales solution

For those ready to step up as the lead conductor, direct sales offer unmatched revenue potential and control.

Passendo’s innovative tools let you create custom, direct relationships with advertisers, giving you the power to shape every ad placement and optimize each campaign for maximum impact.

CASE STUDY

How IDG Sweden enabled auction-based delivery for newsletter ads

See how IDG Sweden opened its inventory to Passendo’s Ad Exchange and used waterfall logic to drive incremental revenue through previously unsold placements.