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ZOOPLA

How Zoopla boosted ad performance with Passendo

DATA-RICH ORGANIZATIONS

Who is Zoopla?

Zoopla is one of the UK’s largest property platforms. They send millions of emails a day, packed with real estate insights. But when it came to advertising, they weren’t fully leveraging their data.Discover how Zoopla transformed its email advertising with Passendo. Get insights into their journey to better ad performance and operational efficiency.

7 million

monthly impressions across newsletters

75%

reduction in time spent on ad trafficking

17

newsletters integrated with real-time ad serving

Download the whole story to find out

Discover how Zoopla, the UK’s leading property portal, transformed its email advertising with Passendo. Get insights into their journey to better ad performance and operational efficiency.

  • How Zoopla turned property alerts into a scalable ad product for local agencies
  • How real-time ad targeting based on area codes and housing type improved relevance and revenue
  • The role of responsive design and server-side tracking in boosting ad engagement
  • How Zoopla simplified newsletter ad ops with one-time ESP tag integration and automated reporting

Download the full case study to see how Passendo helped Zoopla achieve smarter, more profitable email advertising.