20 Years of UX Research
What We Offer
Everything you need for world-class UX research.
A complete UX research solution: powerful software, proven methodologies, and expert support when you need it.
MUiQ® Platform
Essentials and enterprise-level research software suite for UX benchmarking. Measure intelligently, decide faster.
- Moderated & Unmoderated Studies
- Desktop & Mobile Testing
- Tasks & Conditions
- Real-time Dashboards
UX Research Services
Custom research solutions tailored to your specific needs.
- Full-Service UX Research
- In-House Laboratories
- Global Participant Recruitment
- Advanced Statistical Analysis
- Expert Research Guidance
Training & Resources
Build your expertise with our vast library of research knowledge and methodologies.
- MeasuringUniversity™ Courses
- Training & Bootcamps
- Standardized Metrics & Calculators
- Industry Benchmark Reports
- Blog, Books, & Publications
Trusted by Fortune 500 companies around the globe.
About MeasuringU®
Empowering teams to become UX leaders.
For over 20 years, we've been partnering with organizations to establish rigorous, evidence-based UX research practices. Our platform combines validated methodologies with cutting-edge technology to help teams make confident, data-driven decisions.
Whether you're just starting your UX journey or scaling an established practice, we provide the tools, expertise, and support to elevate your research capabilities and drive meaningful business outcomes.
Real Results
Research that delivers.
See how teams are accelerating their research with MeasuringU and MUiQ.
Quantitative Expertise
"The built-in quantitative analysis alongside the ability to use question logic is wonderful."
Client Review
on G2
Powerful Insights
"Simple, intuitive, yet powerful and reflects what professionals need in a testing platform."
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World-class Support
"The support team at MUiQ is the best team I have worked with."
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Featuring MUiQ®
A UX research platform that scales with your maturity.
Choose the plan that fits your team's needs and budget.
Start measuring what matters.
Everything you need for standardized UX benchmarking.
- Unmoderated usability testing (web & mobile)
- Benchmark studies & validated UX metrics (SUPR-Q®, UX-Lite®)
- Think-aloud studies & surveys
- A/B tests & custom study templates
Accelerate UX research across your organization.
Advanced tools for enterprise UX teams.
- Everything in the Essentials Plan
- IA & taxonomy testing (card sorts, tree tests, click tests)
- Kano analysis & website intercepts
- Moderated research sessions
Services
Reducing the friction of execution.
We provide full-service research using the MUiQ Platform. From study design through analysis and reporting, whether remote or in our Denver laboratories, we handle the complexity so you can focus on insights.
- Custom study design
- Global participant recruitment
- Participant screening
- In-house laboratories
- Expert research guidance
- Advanced statistical analysis
Resources
Setting the standards of UX practice.
Access the resources that have trained thousands of UX professionals worldwide.
Training & Education
Become MeasuringU® certified through our flexible training programs.
- MeasuringUniversity™ Courses
- UX Measurement Bootcamps
- Live Webinars & Events
- Customized Training
Standardized UX Metrics
Statistically validated questionnaires, calculators, and databases.
- SUPR-Q® & SUPR-Qm®
- UX-Lite® & SEQ®
- NPS, SUS, & Usability Stats
- Licensing & Downloads
Online Calculators
Statistical tools for UX research analysis and planning.
- Comparison Calculators
- Confidence Calculators
- Graph Calculators
- Sample Size Calculators
Research Publications
A library of knowledge for UX measurement.
- MeasuringUPress™ Books
- Peer-Reviewed Publications
- Industry Benchmark Reports
- Blog Articles & Insights
Blog
Latest from our research experts.
Methodologies, industry insights, and best practices.
Why You Should Not Compute Medians for Individual Rating Scales
Say you collect rating scale data from dozens of users across ten apps. To analyze the data, you compute medians because you learned that rating scale data isn’t interval or ratio data. The medians of all ten apps end up the same. They’re all 4! If you rely on the medians, you’d conclude the apps
An Intro to Bayesian Thinking for UX Research: Updating Beliefs with Data
“That design will never work.” You may have had that thought before you even ran your first participant in a usability test. If you’ve seen enough users struggle and conducted enough usability tests, then you probably have some idea about how well or poorly a task attempt may go for prototypes or even commercially available
An Introduction to Effect Sizes
The completion rate jumped from 20% to 80%. That’s a large effect size. If it had gone from 20% to 21%? Much smaller effect. It’s easy to get caught up in the mechanics of significance testing and p-values. But even before those tools existed, researchers were measuring effect sizes. Effect sizes remain fundamental to understanding