MeasuringU is a mixed-methods research and software firm based in Denver, Colorado. We offer both quantitative and qualitative support for all stages of customer and user research.
- Moderated UX Studies (in our Denver labs or remotely)
- Unmoderated Studies (using our MUIQ platform)
- Participant Recruiting (US & International)
- Navigation Testing (Card-Sorting/Tree-Testing)
- Survey Design & Analysis (including MaxDiff & Kano)
- Eye-Tracking and Facial Expression Analysis
- Statistical Analysis & Measurement Advising
- Training & Workshops
The Team
Jeff Sauro, PhD
Founder/CEO
Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of seven books, including Surveying the User Experience, Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience.
Jeff has published over twenty-five peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.
Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.
James R. (Jim) Lewis, PhD, CHFP
Distinguished UX Researcher
Jim is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics) and M.A. in Engineering Psychology (minor in applied statistics). Jim has published influential papers on the assessment of perceived usability and sample size estimation for usability studies. Before joining MeasuringU, Jim worked at IBM for nearly 40 years where he was the lead UX designer for a number of mobile products, including the product now widely regarded as the first smartphone, the Simon, then spent 20 years consulting in all areas of speech system usability. He is an IBM Master Inventor (> 90 US patents) and has published over 100 articles and papers. He is the co-editor in chief of the Journal of User Experience and, in 2021, was inducted into the Academy of Science, Engineering, and Medicine of Florida.
Katie Wolf, PhD
Chief Technology Officer
Katie is a development-driven technology leader with a PhD in Computer Science from Princeton University with a focus on human-computer interaction and user interfaces. Recognized for her research capabilities through an NSF Graduate Research Fellowship and a Microsoft Research Fellowship, she leverages a unique blend of academic rigor and practical expertise to drive innovation and build high-performing teams at MeasuringU.
As CTO, Katie leads the technical aspects of the organization: defining company standards, overseeing data security, and effectively managing software and product development. Prior to her current role, she served as the head of development, where she expanded the company’s technological improvements by building an in-house development team and scaling development practices.
Research
Christopher Roberts, PhD
UX Research Manager
Lawton Pybus, PhD
Senior Lead UX Researcher
Steve Jenks, PhD
Lead UX Researcher
Becca Oglesby, MS
Senior UX Researcher
Ruth Magtanong, MA, MPH
UX Program Manager
Matthew Yazvec, MS
UX Researcher
Dan Henning, PhD
UX Researcher
Will Schiavone, PhD
UX Researcher
Gabriela Metzler, PsyD
UX Researcher
Laureon Merrie, PhD
UX Researcher
Lucas Plabst, PhD
UX Researcher
Emily Short
UX Researcher
Eli Rachlin, MS
UX Research Associate
Jenna Herring, PsyD
UX Research Associate
Tori Short, PhD
UX Research Associate
Fernanda Villalobos
UX Research Associate
Operations
Sara Sprong, MPA
Operations Manager
Kelly Palmer
Senior UX Project Manager
Connor Hatton
Research Project Coordinator
Niki Henderson, MA
Research Project Coordinator
Product
Kim Oslob
Sr. Director of Customer Engagement
Harrison Hatfield
Sr. Customer Success Manager
Philip Siebler, MS
Director of Design
Dean Clow
Engineering Manager
Jon Lervold
Lead Developer
Avis Garland
Software Developer
Dave Wells
Software Developer
James DeVore
Software Developer
Efren Castro
Software Developer