MeasuringU is a mixed-methods research and software firm based in Denver, Colorado. We offer both quantitative and qualitative support for all stages of customer and user research.

The Team
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Jeff Sauro, PhD

Founder/CEO

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of seven books, including Surveying the User Experience, Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience.

Jeff has published over twenty-five peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.

Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.

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James R. (Jim) Lewis, PhD, CHFP

Distinguished UX Researcher

Jim is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics) and M.A. in Engineering Psychology (minor in applied statistics). Jim has published influential papers on the assessment of perceived usability and sample size estimation for usability studies. Before joining MeasuringU, Jim worked at IBM for nearly 40 years where he was the lead UX designer for a number of mobile products, including the product now widely regarded as the first smartphone, the Simon, then spent 20 years consulting in all areas of speech system usability. He is an IBM Master Inventor (> 90 US patents) and has published over 100 articles and papers. He is the co-editor in chief of the Journal of User Experience and, in 2021, was inducted into the Academy of Science, Engineering, and Medicine of Florida.

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Katie Wolf, PhD

Chief Technology Officer

Katie is a development-driven technology leader with a PhD in Computer Science from Princeton University with a focus on human-computer interaction and user interfaces. Recognized for her research capabilities through an NSF Graduate Research Fellowship and a Microsoft Research Fellowship, she leverages a unique blend of academic rigor and practical expertise to drive innovation and build high-performing teams at MeasuringU.

As CTO, Katie leads the technical aspects of the organization: defining company standards, overseeing data security, and effectively managing software and product development. Prior to her current role, she served as the head of development, where she expanded the company’s technological improvements by building an in-house development team and scaling development practices.


Research

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Christopher Roberts, PhD

UX Research Manager

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Lawton Pybus, PhD

Senior Lead UX Researcher

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Steve Jenks, PhD

Lead UX Researcher

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Becca Oglesby, MS

Senior UX Researcher

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Ruth Magtanong, MA, MPH

UX Program Manager

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Matthew Yazvec, MS

UX Researcher

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Dan Henning, PhD

UX Researcher

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Will Schiavone, PhD

UX Researcher

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Gabriela Metzler, PsyD

UX Researcher

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Laureon Merrie, PhD

UX Researcher

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Lucas Plabst, PhD

UX Researcher

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Emily Short

UX Researcher

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Eli Rachlin, MS

UX Research Associate

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Jenna Herring, PsyD

UX Research Associate

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Tori Short, PhD

UX Research Associate

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Fernanda Villalobos

UX Research Associate


Operations

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Sara Sprong, MPA

Operations Manager

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Kelly Palmer

Senior UX Project Manager

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Connor Hatton

Research Project Coordinator

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Niki Henderson, MA

Research Project Coordinator


Product

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Kim Oslob

Sr. Director of Customer Engagement

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Harrison Hatfield

Sr. Customer Success Manager

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Philip Siebler, MS

Director of Design

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Dean Clow

Engineering Manager

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Jon Lervold

Lead Developer

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Avis Garland

Software Developer

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Dave Wells

Software Developer

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James DeVore

Software Developer

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Efren Castro

Software Developer

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