20 Years of UX Research
What We Offer
Everything you need for world-class UX research.
A complete UX research solution: powerful software, proven methodologies, and expert support when you need it.
MUiQ® Platform
Essentials and enterprise-level research software suite for UX benchmarking. Measure intelligently, decide faster.
- Moderated & Unmoderated Studies
- Desktop & Mobile Testing
- Tasks & Conditions
- Real-time Dashboards
UX Research Services
Custom research solutions tailored to your specific needs.
- Full-Service UX Research
- In-House Laboratories
- Global Participant Recruitment
- Advanced Statistical Analysis
- Expert Research Guidance
Training & Resources
Build your expertise with our vast library of research knowledge and methodologies.
- MeasuringUniversity™ Courses
- Training & Bootcamps
- Standardized Metrics & Calculators
- Industry Benchmark Reports
- Blog, Books, & Publications
Trusted by Fortune 500 companies around the globe.
About MeasuringU®
Empowering teams to become UX leaders.
For over 20 years, we've been partnering with organizations to establish rigorous, evidence-based UX research practices. Our platform combines validated methodologies with cutting-edge technology to help teams make confident, data-driven decisions.
Whether you're just starting your UX journey or scaling an established practice, we provide the tools, expertise, and support to elevate your research capabilities and drive meaningful business outcomes.
Real Results
Research that delivers.
See how teams are accelerating their research with MeasuringU and MUiQ.
Quantitative Expertise
"The built-in quantitative analysis alongside the ability to use question logic is wonderful."
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on G2
Powerful Insights
"Simple, intuitive, yet powerful and reflects what professionals need in a testing platform."
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World-class Support
"The support team at MUiQ is the best team I have worked with."
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Featuring MUiQ®
A UX research platform that scales with your maturity.
Choose the plan that fits your team's needs and budget.
Start measuring what matters.
Everything you need for standardized UX benchmarking.
- Unmoderated usability testing (web & mobile)
- Benchmark studies & validated UX metrics (SUPR-Q®, UX-Lite®)
- Think-aloud studies & surveys
- A/B tests & custom study templates
Accelerate UX research across your organization.
Advanced tools for enterprise UX teams.
- Everything in the Essentials Plan
- IA & taxonomy testing (card sorts, tree tests, click tests)
- Kano analysis & website intercepts
- Moderated research sessions
Services
Reducing the friction of execution.
We provide full-service research using the MUiQ Platform. From study design through analysis and reporting, whether remote or in our Denver laboratories, we handle the complexity so you can focus on insights.
- Custom study design
- Global participant recruitment
- Participant screening
- In-house laboratories
- Expert research guidance
- Advanced statistical analysis
Resources
Setting the standards of UX practice.
Access the resources that have trained thousands of UX professionals worldwide.
Training & Education
Become MeasuringU® certified through our flexible training programs.
- MeasuringUniversity™ Courses
- UX Measurement Bootcamps
- Live Webinars & Events
- Customized Training
Standardized UX Metrics
Statistically validated questionnaires, calculators, and databases.
- SUPR-Q® & SUPR-Qm®
- UX-Lite® & SEQ®
- NPS, SUS, & Usability Stats
- Licensing & Downloads
Online Calculators
Statistical tools for UX research analysis and planning.
- Comparison Calculators
- Confidence Calculators
- Graph Calculators
- Sample Size Calculators
Research Publications
A library of knowledge for UX measurement.
- MeasuringUPress™ Books
- Peer-Reviewed Publications
- Industry Benchmark Reports
- Blog Articles & Insights
Blog
Latest from our research experts.
Methodologies, industry insights, and best practices.
Sample Sizes for Comparing UX-Lite Scores
The UX-Lite® is a relatively new metric, but it is versatile, short, and increasingly popular for UX research. It measures perceived usability and usefulness with just two items. But if you’re using the UX-Lite to compare products or to see whether you’ve improved over time, what sample size do you need? Yes, the sample size
UX and NPS Benchmarks of Clothing Websites (2026)
It’s hard to beat the convenience of shopping for clothing online. You don’t have to worry about when the store will close or finding parking, and getting a price comparison with other stores is just a few clicks away. On websites, you can easily search for clothing using keywords, and it’s simple to see the
UX-Lite Sample Sizes for Comparison to a Benchmark
The UX-Lite® is a relatively new but increasingly popular metric for UX research. Its two items generate an overall score and subscale scores on ease and usefulness from 0 to 100. The UX-Lite predicts future product usage as well as or better than the original and longer Technology Acceptance Model (TAM). The ease score also