Had an amazing time sharing the creative process that allows us to scale 8-figure DTC brands. Also met some amazing people 🙌
Thank you @triplewhale @KevinNewsum
Syed
333 posts
Syed
@syedq123
Head of Growth at Venture Beyond, a growth marketing powerhouse for 7 & 8-figure eCommerce brands.
- I've spent over $12MM on 'clickbait' looking ads on Facebook. They outperform typical 'brand-performance' ads on almost every on-platform metric (CPM, CTR, CPC), but CVR tends to be lower. How have I done this whilst still getting my ads approved? By using the 'Curiosity Gap'.
- My best FB ads scaling tactic? Have an automated rule to double your budget on winning ad sets/campaigns. I've used this to scale budgets from $1k/day to $32k/day fully automated.
- Replying to @TaylorPearsonMemiro.com is great for this, though a bit manual.
- 1/ How I'm spending $50k+/day on Facebook for ONE DTC Skincare brand 👇 - Dialled in, high converting funnel (FB AD > Advertorial > Collection Page). - Broad targeting (we are 100% broad on all ad-sets, no interests, no lookalikes, no custom audiences)... Thread 👇
- Why "Lowering Your CPA" should NOT be your main priority as a brand and why it's killing your growth...
- Easy Facebook Ads scaling trick. Scale your budgets intra-day. Use third-party attribution to validate the performance of a campaign/ad set. And scale the top performers. Up to 40% budget increases won't reset the learning phase. Then reset the budget again at midnight.
- Replying to @codyplofDoing this at the moment successfully at high daily spends. I never really understood the idea of test and scale campaigns, when everything we’re doing is a ‘test’.
- Replying to @TaylorHolidayScope tends to increase proportionally with ad spend. More creatives, more landing pages, more production required. It’s very difficult to price based on volume of work
- Replying to @TaylorHolidayIs the 0.66 FOV:nCAC the average across the entire CTC data set? Is the average weighted in some way?
- Replying to @syedq1236/ Creative measurement - Focus should be maximising creative success rate (quality) and maximising creative volume (quantity). Both should be tracked and aim to be improved over time.
- Unpopular opinion: Yes, you CAN scale an eCommerce brand to multi 8-figures with Facebook Ads as your ONLY demand generation channel.
