Half of the value I add as CEO is just applying urgency to situations
Cody Plofker
44.6K posts
Cody Plofker
@codyplof
CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: www2.codyplofker.com/v2
- I Am Incredibly Bullish on Facebook Ads Going Into 2023. This year alone, we easily spent over 8 figures and plan to double that in 2023. Want to know a secret? Media buying on FB is really simple. There are the only 5 things I focus on...
- This is a phenomenal ad. Credit to this guy. Make more ads like this. Native, behind the scenes, storytelling that shows people and your values.
00:00 - As CMO, I'm tasked with driving the demand to double our 8 figure businesses from 2022 to 2023. Here are the 3 things I'm focused on to make that actually happen...
- What we think our customers journeys look like: FB Ad > Add To Cart > Buy What really happens: FB Ad > See Product > Join Email List > Add To Cart > Google For Reviews > Ask Friends If They've Used It > See 17 More Ads > Procrastinate A Bit > Buy Design accordingly.
- Haven’t felt like tweeting lately. Why? No wins to speak of. Instead: -Missed forecasts -Employees leaving -Health issues -Mental health issues Man this business thing is not always easy If you’re struggling, you’re not alone
- Have you ever wondered how you can legally spy on your competitors and know exactly how much they're doing in revenue, how much inventory they hold, and what products they're selling the most and least of? Well you actually can, and it's pretty...
- My brothers and sisters in Christ. For the love of god, please stop tweeting about ChatGPT.
- A month ago our ads were really struggling. CTR was at an all time low of around 0.6% and CPC was up to nearly $4. We were still profitable, but not very happy. Today we're at 1.35% CTR and our CPC $2.22. This has given us a 35% decrease in CPA. Here's what we did...
- This year, we've almost tripled our ad spend on Meta while reducing our CPA by over 15%. Here's exactly how we did it that you can steal too...
- Decided to go with the Rivian R1S. Loved how it drives and feels. Should get it in a few weeks.
In the market for a new car. My Tesla model Y lease is up in a month. 2 kids now plus a dog so need something larger. So far looking at: - Rivian R1S - Tesla Model X -Lexus GX or TX Need 3 rows. Any other recommendations, or feedback on these three?
