Shahbaz Khokhar (@shabbaraptor) / X

Shahbaz Khokhar

935 posts

Shahbaz Khokhar

@shabbaraptor

Entrepreneur | E-commerce Growth | Chief Architect @ Venture Beyond | Ex-Deloitte ACA

Birmingham, England

Joined December 2021

Pinned
Shahbaz Khokhar
@shabbaraptor
Jan 10, 2024
We produce 𝟭𝟬𝟬𝟬+ 𝗽𝗮𝗶𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀/𝗺𝗼𝗻𝘁𝗵 for 8 & 9-figure DTC brands. If you’re struggling to make consistent winning creatives this is for you…. Steal our teams' research protocols that produced ads which spent $355,148 LAST MONTH. 🧵 Here's
12K
Shahbaz Khokhar
@shabbaraptor
Mar 9, 2024
Replying to @BowTiedTikTok
Try these; Mum made me buy it Can't believe my luck They told me about this I didn't believe them My secret for you shh
375
Shahbaz Khokhar
@shabbaraptor
Mar 4, 2024
Replying to @ecomchasedimond
If it's anything like my experience with Wunderkind emails it'll suck. Big companies struggle to deliver quality service because it requires getting the strategy and nuanced details right to scale a channel properly. The incentive just isn't there (the agency owner's meal ticket)
2.2K
Shahbaz Khokhar
@shabbaraptor
Nov 26, 2024
Replying to @conortrains
My biz partner @syedq123 is on main stage, chat to him 🫡
41
Shahbaz Khokhar
@shabbaraptor
Dec 22, 2024
Note to self: HR is the last thing you think about when scaling—until it becomes the first thing that breaks you. I used to think HR was just something you get done and move on from. But I’m learning that your ability to scale is directly tied to your ability to manage people.
352
Shahbaz Khokhar
@shabbaraptor
Feb 18, 2023
Shout out to my business partners @syedq123 and @cem_verghese presenting the Media Buying systems we are using to spend $4million+ a month on Facebook Thanks for having us @iamshackelford. Solid event 💪
2K
Shahbaz Khokhar
@shabbaraptor
Oct 24, 2022
Replying to @ChelseaUGC
Nice work! We paid over $30k commission to one content creator over 6 months because the ads crushed. Made perfect sense for us 🙏
Shahbaz Khokhar
@shabbaraptor
Sep 28, 2024
Shooting content for the @Supermetrics Supersummit on 24th October! Will be unpacking 4 years of hurt, pain, blood, sweat and fears incurred in building a team and system that allows us to pump out 1,000+ ad creatives per month for brands. Sharing it all, and will be live in
781
Shahbaz Khokhar
@shabbaraptor
Mar 7, 2024
What is actually going on lol
219
Shahbaz Khokhar
@shabbaraptor
May 15, 2025
I spend $22,506.20 a month on software. What portion of this is on Generative AI tools? Quite a bit! I bet you can't login to your feed without getting FOMO about a new AI tool or AI process that someone has figured out? If you’ve been quietly collecting AI tools like Pokémon
00:00
36K
Shahbaz Khokhar
@shabbaraptor
Oct 23, 2024
Fun fact: We just hit 35,000 raw images and videos in our asset library for a single client. Resulted in about 5,000 unique ads launched last year. And yet, our top-performing ad last week used a stock photo we bought for $12. This game never fails to surprise me.
712
Shahbaz Khokhar
@shabbaraptor
Jun 2, 2025
Replying to @TaylorHoliday
Or just do what we did and become a Meta affiliate. We spent $1M of our own cash last month on ads. If we fail, it hurts. It we win, we add money to the GT3RS fund.
608
Shahbaz Khokhar
@shabbaraptor
Nov 2, 2024
Our Post-Production team have been experimenting...
00:00
293
Shahbaz Khokhar
@shabbaraptor
May 29, 2025
Veo3 has changed the UGC content game forever.
00:00
617