Connor Rolain
9,992 posts
Connor Rolain
@connorrolain
tactical tweets 📈 | global head of growth @hexclad
- biggest life unlock lately ... hired someone to meal prep for me. $50/hour for her time. she creates the menu based on inputs you give (gluten free, certain macronutrient guidelines, etc.), grocery shops, cooks at your house, cleans up, puts the meals in glassware for you. for
- why has growth become so fetishized? many businesses don't need to grow... what's wrong with a lean business that's doing $25m top line in the last 5 years at 10-20% profit? that's a great business. top line revenue isn't growing. bottom line profit isn't growing. but
- i’ve learned a lot since joining HexClad as head of growth… but maybe more than anything else, is what the concept of incrementality ACTUALLY means in growth marketing. here’s what i’ve learned it to mean. 👇
- finally met the man i’ve been writing ad briefs for the last three years with @outwardopinions
- we launched fb ads in australia today. we've spent $600 so far, and the purchase conversion CPCs in this market are WILD. $0.16 on a traditional purchase conversion campaign. $0.20 on an asc+ campaign. wild. feels like 2013 arbitraging cheap CPCs in the U.S. market..
- I’m always shocked when I see people bopping around multiple agencies, brands, etc. in a short amount of time. I feel like we’re just starting to fire on all cylinders @hexclad , and I’m in my third year full time, fourth year total working on the brand. It takes time to do
- the @hexclad team is trying to write the playbook for dtc brands running a super bowl campaign — one that’s equal parts brand and performance. keep tuning in! there’s much more to come across all of our channels over the next few weeks. and massive hat tip to the entire team —This was supposed to remain confidential…
00:00 - be careful of overstaying your welcome in the 'creative volume' growth strategy... creative volume matters for brands in certain stages. it is one of the strategies that helped propel hexclad from 8 to mid-9 figures...tell the message in many ways to reach many cohorts of
- excited to jam on all things growth marketing!The Marketing Operators Podcast! Brand new show, hosted by @couuor , @ecom_con @codyplof diving into all things performance marketing. First episode drops on the 2nd April to YouTube, Spotify, Apple and X. @motionapp_ @aftersell @Richpanel @HausAnalytics
- I'm hearing a lot of brand operators say their metrics don't look great right now. Ours don't either compared to previous quarters. My advice...👇
- hexclad had 1.6B impressions from tagged content on social media this year. less than 20% of that was from gordon. product seeding in social-sharing driven category works...
