Today, PepsiCo unveiled the international refresh of the lemon-lime soda power brand 7UP. What do you think? l8r.it/fe79?
Dieline
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Dieline
@TheDieline
Dieline is a bespoke creative platform that exists to serve the packaging community.
- While Carry On shampoo primarily comes in a large jug with a handle that makes it easy to carry around, it also fills its own void with a tiny elliptical travel-size version of itself. l8r.it/uErg
- Pepsi is back with a redesign for Mirinda, a soft drink created in Spain in 1959, now distributed globally. Along with the redesign, the beverage maker will launch a refreshed brand platform based on the slogan "There's no flavor like your flavor." thedieline.com/blog/2023/5/9/…
- Inspired by fusing cheeky British humor and contemporary specialty grocery markets, Berczy is a seltzer brand with packaging by Studio HMVD that brings a new perspective to the market. More on The Dieline! l8r.it/GnVS?
- Coca-Cola has unveiled a global refresh of its juice brand Minute Maid. The refreshed identity was executed by Coca-Cola’s design team in partnership with JKR, Landor & Fitch, Grey, and VMLY&R over two years. More on The Dieline! thedieline.com/blog/2023/5/2/…?
- 25 Awesome Mac Apps For Designers! ow.ly/9GlYD
- .@Starbucks created #TributeBlend to celebrate the company’s 40th anniversary: thediel.in/P5lieN #Packaging
- Fanta’s latest redesign and unified global brand identity pours on the juicy playfulness and is anything but bland. More on The Dieline! thedieline.com/blog/2023/4/4/…?
- Studio Ingrid Picanyol's work for Dalston Coffee updated the brand's packaging system so it better aligns with its current identity. l8r.it/geVL
- Gush ain't your grandpappy's can of paint, and the packaging doubles as a paint tray. l8r.it/ZldJ
- Honest is a rum brand that wanted to break away from the stereotypical mold. So the brand turned to designer Blake Scott to create a packaging system that would relate to both male and female young professionals and creatives. More on The Dieline! l8r.it/9H5N
- Brent Schoepf, a senior designer at Studio MPLS, developed the packaging system for Strange Lands Gin, a spirit from Three Rivers, a Quebec-based distillery that had to close up shop. While the distillery no longer exists, the packaging design lives on. l8r.it/CVuS?
- Fusing the CPG world and an editorial aesthetic, designer James Hill created Betterdays' packaging with a keen eye. Each of the products in the range features an optimistic, upbeat connotation. l8r.it/U5A5
- Aico Coffee's packaging helps tell the story of the many different ways and times that consumers enjoy their coffee. The color palette is representative of the stages of making the beverage. Read and see more on The Dieline! l8r.it/bjMB
