Aico Coffee’s packaging helps tell the story of the many different ways and times that consumers enjoy their coffee. The color palette is representative of the stages of making the beverage, blue symbolizes water, camel highlights the color of coffee, and white represents milk. The packaging is splashed with a grid-inspired design, while the logo dances around the design without much order. There’s a sense of structure but also a sense of playfulness, creating a well-balanced design system with loads of personality.