COMMERCE AI

Meet the AI that thinks like a shopper

Build better campaigns with commerce AI trained on real shopping behaviors. No broad signals. No guesswork. Just commerce intelligence that understands the what and why behind every buy.

TRAINED ON 5B PRODUCTS AND 740M DAILY SHOPPERS

AI that learns at the speed of commerce

Criteo AI is built on two decades of real commerce data that no other platform can match.

With 5 billion products, 17,000 brands, and 200+ retailers in the mix, our AI learns from real shopping behavior at massive scale. More truth in the data means more power in your planning, targeting, and performance.

Deep learning is in our DNA

Continuous training across real-world commerce activity helps Criteo AI refine everything from audience quality to creative performance and bidding efficiency. And it’s a fast learner.

Agents designed to take the busywork off your plate

Criteo’s commerce AI Agents and MCP endpoints cut out the friction that slows teams down. They connect tools, streamline workflows, and free your team to focus on big ideas, better strategy, and higher growth.

AI that knows what shoppers want before they do

Criteo AI uses real commerce signals to power product discovery and connect people to products they’ll love. It’s AI that makes shoppers say, “I didn’t know I needed this until right now.”

HOW IT WORKS

Less artificial. More intelligent.

The commerce data layer

Our product intelligence comes from direct retailer integrations – not scraped data or guesswork. Our Universal Catalog spans billions of product SKUs, live prices, and real transactions. It gives our AI the context it needs to surface products shoppers will love at the perfect moment.

The deep learning foundation

Our models turn product text, images, attributes, and behavioral signals into rich embeddings. These help Criteo AI read intent, surface relevant items, and deliver creative that’s so well timed it almost feels like magic.

The agentic AI network

Agentic capabilities help our commerce AI tackle multi-step tasks with simple prompts. Whether you’re exploring insights, planning a campaign, or troubleshooting, AI handles the tactics while you call the shots.

Human-in-the-loop control

You steer the strategy. Commerce AI runs inside your guardrails and gives you clear insight into what’s driving results, so you always know where to adjust.

Continuous learning and feedback

Our commerce signals refresh regularly, meaning Criteo AI can stay aligned with real shopping behavior as it changes. The result is a virtuous circle where every small win amplifies the next.

AGENTIC COMMERCE

Built for the agentic future

Agentic commerce feels brand new, but Criteo AI was designed for interoperability from day one.

A unified model fine-tuned for commerce

Products, people, and context share one space, so agents see the whole picture.

Open by design

MCP means agents can query products, build creatives, launch campaigns, and more.

Human-led governance

Every agentic decision is influenced by guardrails, fairness checks, and transparent logic.

Demo

See our agentic tools in action

RESOURCES

Say bye-bye to the buzzwords

Explore the latest research and reasoning driving the agentic future – all in plain English.

Content Hub

Commerce AI

Ready to turn commerce signals into real results?

Transform your outcomes with the only AI that speaks the language of commerce for buyers and sellers alike.