Criteo

Reaching high-intent shoppers takes more than seasonal bursts. It takes a full-funnel strategy.   In this video, Patrick Paluch, Senior Digital Marketing Manager at woom, shares how they set out to strengthen their presence in Germany, its largest and most competitive market, while maintaining a premium experience and strong ROAS.   By combining commerce audiences, contextual targeting, always-on campaigns, and first-party data integration with Emarsys, woom activated a full-funnel approach. With the close support and flexibility of our teams, this collaboration helped turn 2025 into their most successful year yet!   The results: ✅ +130% traffic ✅ +72% uplift in CTR   Read the full case study to learn more: https://lnkd.in/eqqtFREW

GenAI can talk about products. But recommending the right one is a different challenge.   When the conversational intelligence of Large Language Models (LLMs) is paired with a recommendation system in a hybrid model, then you have both sides of the equation: the conversation and the commerce intelligence to back it up. 🤝   That's why we built our Agentic Commerce Recommendation Service: to give AI shopping assistants access to commerce-grade recommendations powered by 740M daily shoppers, $1T in annual transactions, and 5B product SKUs — delivering up to 60% better relevancy in testing than approaches based on product descriptions alone.   Swipe through to see how hybrid AI systems close the gap between conversation and conversion 👉   🔗 Read more from Flavian Vasile, Criteo's Chief AI Architect, here: hub.criteo.com/umbpF

Congratulations to our CEO, Michael Komasinski, on being named in ADWEEK’s AI Power 50 👏 AI has been at the core of Criteo for over 20 years. Under Michael’s leadership in agentic AI, underpinned with commerce intelligence, we’re continuing to build the foundation for the next decade of advertising. Cheers to Michael and all those honored today. See ADWEEK’s full list: https://bit.ly/4sGyYyD

Today, we’ve announced that we’ll be joining OpenAI’s advertising pilot in ChatGPT as their first advertising technology partner. As conversation discovery grows, this integration represents an exciting opportunity to evaluate how brands leveraging our platform can advertise within ChatGPT while also driving incremental demand back to retailer and brand destinations. 🗞️ Read the full announcement: hub.criteo.com/ul3Ym

Switzerland's retail media landscape just got a new player. 🇨🇭   Migros-Genossenschafts-Bund, one of Switzerland's leading grocery retailers, has launched a new retail media offering in partnership with Criteo — bringing Sponsored Product Ads and Onsite Display Ads to the Migros website and app.   As the first Swiss online grocery store to integrate these formats, Migros is setting a new standard for retail media in the market. Criteo's technology and marketing expertise will power the offering, with more products in the pipeline as the partnership grows.   As Séverine Hubatschek, Head of Retail Media at Migros Supermarkt AG, puts it: the solution delivers personalized, relevant advertising that is measurable, transparent, and effective — creating real added value for brands.   🗞️ Read the full announcement: https://bit.ly/400wizp

Shoptalk is almost here, and we're ready to turn moments into momentum. 🛍️ 📍 Find us at booth #4055, March 24–26 to see how our commerce AI makes every shopping touchpoint smarter — from real-time signals to stronger commerce outcomes. Book a meeting with our team: hub.criteo.com/ulR5r #Shoptalk2026

Turning full-funnel strategy into measurable growth. adidas Türkiye partnered with Criteo to reach and convert high-intent shoppers across every stage of the funnel — driving +130% ROAS uplift, +87% conversion rate, and +173% more impressions YoY. Smarter audience segmentation, always-on campaigns, and interactive ad formats made it happen. Read the full story 👉 https://bit.ly/3ZLbLi8

As new AI-powered shopping experiences emerge, brands and retailers are actively innovating how they engage shoppers across the entire shopping journey.   In this interview with Beet.TV, Michael Komasinski, CEO at Criteo, shares why agentic commerce is best understood as an incremental addition — not a replacement — to existing channels, and how consumers continue to move fluidly across search, social, retail, and AI-driven experiences.   ▶️ Watch the full interview on YouTube: https://lnkd.in/eRQZpAfZ

As retail media continues to evolve, brands are looking for ways to work across retailers more seamlessly and at greater scale.   In this interview with Beet.TV, Sherry Smith, President of Retail Media, shares why this is a pivotal moment for retail media networks—and how a more unified, self-serve approach can help brands and agencies activate across multiple retailers at scale.   ▶️ Watch the full interview on YouTube: https://lnkd.in/ghmjYG8i

As AI shopping experiences scale, recommendations are only as good as the data behind them. That’s why we’re introducing our Agentic Commerce Recommendation Service, built to help AI shopping experiences across LLMs and retailer sites deliver relevant product recommendations grounded in real-world shopping behavior. 🔹 In testing, our service delivered up to 60% higher recommendation relevancy compared to approaches based only on product descriptions. 🔹 And because it connects AI assistants directly to merchant inventory, the output is curated, transaction-ready, and aligned with real intent. Want to see how this brings trusted commerce intelligence into AI-driven shopping experiences? 🗞️ Read the full announcement here: hub.criteo.com/ukHwd