“It’s easy for some to pause and question the investment. But when you step back and look at the caliber of clientele you want to serve and the level of business you’re intentionally building, it becomes clear that this isn’t about cost, it’s about alignment.“
— Nigel Abraham, Your Dream Home Improvement
CGN Client
If you’re running a $2M-$7M design-build remodeling company, the industry standard is to invest 3-7% of your total revenue on marketing. At a minimum, you should be at 3% to drive predictable growth, meaning your budget should be $60k on the lowest of company revenue and investment. This encompasses all your marketing efforts, including digital marketing.
For some, that’s lower than what they usually spend on marketing. For most, that’s more. Very similar to how you’re usually more expensive than what homeowners think hiring you for their remodel will be. But we all know that when you go cheap, it ends up being a very costly mistake in the long run.
We structure our pricing to make it easy for you to invest in your growth without a massive upfront cost. All payments are spread out on a monthly basis. Your website build is paid over the first 6 months, and then your payments transition to just your ongoing SEO package.
Bundle and Save: When you pair your website with any SEO package, you get a large discount on your website build, depending on which SEO package you choose.
Most agencies jump straight into building. We don’t. We spend 3 weeks reverse-engineering your best clients first, so we both know exactly what we’re building and why before you invest a dollar.
When a prospect lands on your site, they should leave thinking, “this is the company I want to work with.” That’s what we build.
The base website starts at $15,000. Most remodeling companies invest closer to $26,000 to add custom storytelling pages (like “Inside Your Remodel” or “Are We a Fit?”) and featured project stories that convert visitors into leads.
Which package is right for you?
Our packages are based on what it actually takes to win in your market. A firm doing $7M in a small town doesn’t need our most aggressive package. While someone doing $3M in a major metro might need it just to compete. It’s about market size and competition, not what you can afford.
Commitment: 12 months, then month-to-month.
When you pair your website with any SEO package, you save on your website build:
In remodeling, most companies use similar materials. Tile is tile. Drywall is drywall. What varies is the craftsmanship, the process, and the attention to detail. Marketing agencies work the same way.
Most agencies focus on high-volume leads with low quality. They don’t care much about your website because they’re optimizing for traffic, not conversion. They hire junior-level specialists, outsource work overseas, and churn through clients.
We don’t work that way.
That’s how we built our services. Every blog post, every featured project page, every link we build is designed to attract the same kind of homeowner who would come to you through a referral—educated, excited, and ready to invest.
To deliver referral-quality results, we need referral-quality people. Our SEO specialists and Website Developers are at the top of their field. Our Account Managers go through extensive training in both project management and client communication. Everyone on our team is in-house, not outsourced.
That level of expertise costs more. However, it’s also why our websites convert at 6x the rate when they come to us. It’s why our clients generate 10+ qualified leads per month by year 2, not just traffic that goes nowhere.
You’re not paying for the cheapest option. You’re paying for the one that actually works.
All payments are monthly. Your website build is spread over the first 6 months, then your payments transition to just your ongoing SEO package. For example, if you choose the Build package ($4,900/mo) with a $26,000 website (minus the $7,500 bundle discount = $18,500), your first 6 months would include the website payment, and months 7+ would be just the $4,900/mo SEO.
When you pair your website with any SEO package, you get a discount on the website build. Foundation SEO saves you $5,000, Build SEO saves you $7,500, and Expand SEO saves you $10,000. The discount is applied to your website cost, not your monthly SEO fees.
Yes. After your initial 12-month commitment, you can adjust your package based on how your business or market changes. If you’re expanding into new areas or facing more competition, you can upgrade. If your needs decrease, you can downgrade.
Our monthly payment structure is designed to make the investment manageable without requiring a large upfront cost. We don’t offer third-party financing, but spreading payments over 6 months for the website keeps your cash flow predictable.
If you expand into new service areas or your market becomes more competitive, we can adjust your SEO package to match. We’ll review your strategy and recommend whether you need to move up to a more aggressive package to maintain or grow your rankings.
No surprise fees. The only additional costs would be if you request work outside the scope of your package (like extra custom pages on your website or additional service location pages beyond what’s included in your SEO tier). We’ll always get your approval before doing any work that costs extra.
SEO takes time to build authority with Google and AI search tools. Most clients start seeing meaningful results around month 9-12. A shorter commitment wouldn’t give the strategy enough time to work, and you’d be wasting your money. After 12 months, it goes month-to-month.
The first step is our 3-week Discovery. No cost. No obligation. Just clarity on what’s actually broken in your marketing and how we can fix it.
By the end of discovery, you’ll have a documented Ideal Client Avatar, a clearly defined Unique Selling Proposition, and a custom SEO roadmap for your market. Even if you don’t move forward with us, you’ll walk away with more clarity than you’ve ever had.
