Our mission is simple: to build confidence in businesses. We believe design-focused contractors deserve a marketing approach that not only attracts referral-quality leads but truly reflects the quality and craftsmanship they deliver. We aim to be the go-to marketing partner for top contracting companies looking to become household names in their communities.
At CGN, we stand apart from other marketing agencies because of our deep specialization in the contracting industry. Here's what makes us different:
We focus exclusively on design-focused contractors, allowing us to deeply understand your ideal clientele and how to market to them effectively. This specialization means we know exactly how to position your business to attract the right clients.
We don’t just provide services; we equip you with the knowledge and tools to grow your business. By staying ahead of marketing trends, we ensure our strategies are tailored to your specific needs and long-term success.
We bring your craftsmanship to life by creating compelling stories and visually stunning designs. This approach showcases the true value of working with you, helping potential clients connect with the transformation your services provide.
CGN started from a very personal place. My father was a koi pond contractor who built stunning water features for his clients - work that truly transformed their homes. But despite the quality of his craftsmanship, he was frustrated. His marketing didn’t show the real value of what he provided, and he was constantly being compared to lower-priced competitors who couldn’t deliver the same level of excellence.
When I stepped in to help with his marketing, my goal was simple: I wanted to make sure his potential clients saw not just the finished product, but the experience and transformation he brought into their lives. Instead of blending in with the competition, I wanted his business to stand out for the right reasons. We focused on telling the story behind his work, showing the value of what it meant to hire someone who truly cared about the details and the end result.
The results were remarkable. Not only did we start attracting better clients, but other contractors noticed the shift and began asking for help with their marketing. That’s when CGN was born - with a mission to help design-focused contractors show the true value of their work.
Today, we continue to build confidence into contracting businesses by focusing on the things that matter most: telling your story, highlighting your craftsmanship, and showing clients why your work is worth the investment. Just like I did for my father, we make sure that when people see your work, they see the full picture - and trust that you're the right choice for their home.
— Logan Shinholser, President
We’re not just marketers; we’re part of the community, speaking at top industry events and collaborating with leaders.
Our core values are the foundation of everything we do. They guide our actions, shape our culture, and drive our commitment to helping contractors succeed.
