What It Actually Takes to Work With CGN (And Why It's Worth It)

Here's the full breakdown of what happens, when it happens, and what we need from you.

Rick baker

“I love that ya’ll are a process-driven company. You run your projects like we run our projects, and that makes us successful.”

— Rick Baker, Stately Design and Renovation

CGN Client

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The Marketing "Partnership" Reality

Most agencies promise to “take it off your plate.” Then they deliver a generic site that sounds like a stranger wrote it.

Here is the reality. A 100% hands-off approach is exactly why your current site converts at 0.38%. You cannot build a premium brand without the owner’s input.

But asking you to write copy or design layouts? That is giving you a second job.

Our Solution:

A True Partnership

We Extract Your DNA

We use recorded calls where you talk and we write. You won’t have to continuously repeat yourself.

We Do The Heavy Lifting

Strategy, design, and SEO are 100% on us. We just need your “Yes/No” on major decisions.

We Stay In Our Lane

Generalist agencies do it all and master nothing. We only use strategies that we can prove are effective for remodeling.

We Require Pro Photography

You cannot sell $200k remodels with iPhone photos. We make sure your work looks premium.

We Future-Proof Visibility

We build systems for modern AI search. We do not rely on outdated keyword tricks.

The Real Time Commitment

Here is the quick summary. This process is front-loaded by strategy and design. Sound familiar?

Months 1 & 2 are the “Pre-Construction” Phase. This is where we need you most. We extract your knowledge, get the photography, and finalize the strategy. If you can’t commit to this, the project will stall.

Month 3 is the “Production” Phase. Once we have your DNA, we take over. We design, write, and build while you get back to running your business.

Month 4 & Beyond is the “Growth” Phase. After launch, your time commitment drops to about 45 minutes a month for strategy reviews and approvals.

Our Process

Milestone 2: Months 1–2 (The Heavy Lift)

Your Time: 3-4 strategy calls + project photo coordination

The Outcome: Everything we need to build your site is collected. Your Google Business Profile is optimized and working. The foundation is set.

MONTHS 1–2 The Heavy Lift
MONTH 3 Website Build

Milestone 3: Month 3 (The Build)

Milestone 4: Month 4 (Launch)

MONTH 4 Website Launch
MONTHS 5–12 SEO Ramps Up

Milestone 5: Months 5–12 (The 90-Day World)

Milestone 6: Month 13+ (Smooth Sailing)

MONTH 13+ SEO Continues

Frequently Asked Questions

When is the best time to start this process?

The best time is when you can commit to being involved in Months 1-2. If you’re slammed with projects right now and can’t carve out 3-4 hours over 8 weeks, wait. Start this when you have the bandwidth to do the Heavy Lift phase right. A rushed discovery process leads to a generic website. If the timing isn’t right, let’s talk about when it will be. We can help you get prepped so you’re showing up with momentum.

Then the timing isn’t right. The Heavy Lift phase requires your involvement because only you can tell us what makes your firm different. If you can’t commit 3-4 hours over 8 weeks right now, that’s okay. Let’s find a better time to start when you can give this the attention it deserves.

We’ll connect you with a photographer in your market who understands design-build remodeling. We provide them with a detailed shot list so you get exactly what we need. Cost typically ranges from $500-$2,500 per project depending on your market.

We could, but we won’t. The discovery and content collection phases exist because they’re what make your site sound like you instead of a generic template. Rushing this process is how you end up with a site that looks good but doesn’t convert.

Yes, but most clients see way more impact when they do both together. A high-converting website is great, but SEO is what brings qualified prospects to it. That said, we have clients who start with just the website and come back for SEO later once they see the conversion rate improvement. If you want to start with the website first, we can do that.

SEO continues month-to-month. You can cancel anytime after Month 12, but most don’t. By then, you’re seeing predictable lead flow and it keeps compounding. The firms that cancel usually come back within 6 months when the pipeline dries up.

Very. This isn’t a “build it and disappear” situation. After launch, we’re monitoring your site performance, tracking conversions, publishing SEO content, and meeting with you monthly (plus quarterly deep dives). We’re in this for the long haul.

That’s what the 90-Day Deep Dives are for. We review lead quality, adjust targeting, refine content strategy, and make sure we’re attracting the projects you actually want. SEO isn’t “set it and forget it.” It’s continuous optimization based on real data.

Is This Process Right For You?

01

This is a good fit if:

02

This isn't a good fit if:

You’ve seen the timeline. You know what it takes. You know what you’ll get.

If you’re ready to stop being 100% dependent on referrals and start showing up when homeowners are actively searching for a design-build remodeling firm like yours, let’s start with Discovery.

3 weeks. 5 hours of your time. $10,000+ of strategic work. Free.

Even if we’re not the right fit, you’ll walk away with clarity on your ideal client, your positioning, and a roadmap for growth.

Still not sure if we’re the right partner for your firm?

Webinar: Build a Remodeling website that sells projects

Register For the Webinar

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