Enabling immersive hotel presentations and inclusive travel experiences with VR
BONUS TRAVEL s.c. is a Polish tour operator and travel agency with over 20 years of experience in the tourism industry. In addition to organising traditional travel and holiday packages, the company develops innovative ways to present destinations and accommodations to both consumers and travel professionals.
Following the COVID-19 pandemic, BONUS TRAVEL expanded its services to include immersive virtual experiences. This led to the creation of 360VRhotels.com, a platform specializing in the production of VR360 hotel videos and guided virtual tours.
The initiative supports a wide range of audiences, from travel agencies and tour operators to schools, seniors, and people with disabilities, making travel experiences more accessible while improving decision-making in the booking process.
The client
360VRhotels.com A project by BONUS TRAVEL s.c. Poland
The challenge
As 360VRhotels.com scaled its VR offering, BONUS TRAVEL needed a reliable way to present immersive content to multiple viewers simultaneously. Traditional video presentations were not sufficient to convey the spatial experience of hotels and destinations. Key challenges included:
- Presenting the same VR content to multiple users at the same time
- Keeping all VR headsets synchronised during live sessions
- Managing content efficiently across different devices
- Supporting both offline and online VR360 video playback
The solution
To support professional, large-scale VR presentations, BONUS TRAVEL partnered with VR Expert and implemented VR Sync. VR Sync enables the synchronised playback of VR360 content across multiple headsets, allowing presenters to guide groups through the same virtual environment at the same time. Content can be launched, paused, and controlled centrally, ensuring a smooth and consistent experience for all participants. The solution provides the flexibility required for live demonstrations, roadshows, and group sessions, while remaining intuitive enough for use by travel professionals without technical backgrounds.
Can you tell us a little bit about your company?
Michal Szerer
Founder and coowner of BONUS TRAVELHardware used
Meta Quest 2 - 128GB
Hardware used
Pico G3
100%
Synchronised VR playback across devices during live presentations
20+
VR headsets used simultaneously during professional roadshows and group sessions
87%
Increase in booking conversion for hotels using VR360 content
How VR is used
360VRhotels.com uses VR technology in several professional scenarios:
- Guided group virtual tours
Live VR sessions for schools, seniors, and people with disabilities, led by a professional guide who interacts with participants in real time. - Hotel and resort presentations
Immersive VR360 hotel tours presented during roadshows for travel agents and tour operators, supporting product knowledge and sales performance. - Trade fairs and industry events
VR experiences used by tourism organisations, cities, and exhibitors to attract attention and communicate destinations more effectively.
The company currently deploys Meta Quest 2 and PICO G3 headsets, with a strategic focus on rolling out PICO devices to travel agencies across Poland.
The result
By combining high-quality VR360 content with synchronised playback, 360VRhotels.com has significantly enhanced how hotels and destinations are presented to travel professionals and customers.
According to BONUS TRAVEL, hotels that use VR360 content achieve up to 87% higher booking rates, as customers gain a clearer and more realistic understanding of accommodations before travelling.
For travel agencies, VR has become a practical sales enablement tool that improves engagement, confidence, and conversion during customer consultations.
At the same time, the solution supports inclusive tourism by enabling people who are unable to travel physically to experience destinations in an immersive and meaningful way.
Looking ahead
BONUS TRAVEL continues to expand its VR ecosystem and is exploring further integration of VR Sync to enable controlled experiences even on a single headset within travel agencies. This approach allows agents to curate the customer journey while maintaining a high-quality immersive experience.
With support from VR Expert, 360VRhotels.com is strengthening its position as a professional VR solution provider within the tourism and hospitality sector.