USTMR Washington Trademark Services | Registration, Renewal & Monitoring

The product name for a company delivering its product as a service (SaaS) is what its consumers will look up online; it is the name its investors are going to judge. When a firm opts for patent protection and copyrighted code, but fails to register its product name as a trademark, it protects the engine but not the trademark that is displayed at the front.

On the opposite end of the spectrum are Washington’s outdoor brands, whose products include gear and apparel related to such outdoor activities as hiking. Such businesses benefit greatly from the reputation of being based in the Pacific Northwest region of the United States, where outdoor activities have long been popular.

A Washington outdoors brand that is distributed nationwide is just as vulnerable to brand theft as a New York City or San Francisco-based organization, and a federal registration is the only method by which they can have equal standing in the law.

The marijuana and cannabis adjacent market in Washington brings a unique trademark concern. The USPTO will not issue registrations for trademarks related to marijuana under federal law, but Washington state’s hemp and CBD wellness industry, which is regulated under a separate set of laws from federal cannabis regulations, does offer a means to file.

US Trademark Registration (USTMR) offers trademark registration, maintenance, and monitoring services for Washington brands in technology, outdoors, specialty foods, and professional services. We understand the unique obstacles faced by Washington’s Class 042 technology and Class 025 outdoor apparel trademark applicants, and our application drafts take them into account.