Texas is the second-most-active state in the country for filing trademarks at the United States Patent and Trademark Office (USPTO). That’s not a coincidence. It’s a reflection of a business culture that builds strong, grows fast, and knows that intellectual property must be protected to ensure it doesn’t get “stolen”. Oil and gas companies in Houston, food manufacturers in San Antonio, tech startups in Austin, retail and service providers in Dallas and Fort Worth. They all register trademarks because they recognise the value of a name. If you haven’t filed for your Texas business, you don’t have the primary legal protection for your brand in a state where your competitors are serious about brands.
Business owners in Texas are fast-moving and ambitious. They make great businesses. They also create a blind spot around trademark registration, because registering a trademark is a legal process when you have goods to sell, customers to service and sales to complete. The trouble is, your brand- the one your customers search for, the one you have a reputation under, the one you are paying thousands of dollars to promote each year might not be yours until you register it.
In Texas, we have a Secretary of State trademark registry. A lot of people file with them. It covers them within Texas only. If another party in another state uses the same name for the same industry as you, the Texas registration is useless. The United States Patent and Trademark Office (USPTO) covers all states, all at once, as soon as you file.
Plentiful trademark applications flow from the energy sector, Texas farm, food, and beverage, and the Austin-Dallas tech belt. So the classes of most interest to Texas companies are hot, and names that seem unique to Texans may clash with marks from across the country. A clearance search is essential to make sure your application isn’t refused.
The United States Trademark and Registration (USTMR) has filed trademark registrations for Texas businesses in all of these areas. We conduct the clearance search, file the application (with class selection), manage the examination process with the USPTO, and track the registration once it’s issued. Get your brand right in Texas. We help you get there.
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