USTMR Florida Trademark Services | Registration, Renewal & Monitoring

Real estate companies, health care providers and wellness brands are major contributors to filing volume. South Florida is the U.S. gateway for Latin American commerce and has a layer of international trademark activity. In a market, every day without federal trademark protection is a day someone else can claim your brand name in Florida or any other state where your customers look for you. Few other states run on brand identity quite like Florida’s economy. The names and experiences consumers know and suggest are what tourism and hospitality businesses live and die by. In the real estate world, your reputation in the market is everything. Healthcare providers, personal service businesses and consumer goods companies all compete for recognition in a state with a steady stream of new residents, visitors and competitors. This leads to a certain trademark problem. Florida’s rapid rate of business formation results in frequent brand name collisions. A Miami hospitality concept building a local brand may find a hotel brand in Orlando using a similar name. A Tampa real estate team could find a property management company in Jacksonville that is using an almost identical trademark. In case of no federal registration, these conflicts are resolved costly. Florida has a distinctiveness when it comes to its association with Latin American markets. It is common practice for many companies to choose Florida as the location of operations within the United States. Trademark Registration under the US federal trademark system serves as a stepping stone for international trademark applications via the Madrid Agreement. United States Trademark Registration – Trademark Registration (USTMR) files, renews, and monitors all of the trademarks for businesses in Florida from the hospitality, real estate, healthcare, consumer goods, and various service providers. Our experience tells us what problems arise from being in competition with others in Florida. We identify the geographical descriptors within the field, the crowded classes, and the requirements that are needed by a company with a Latin American connection.