Broadcast Technology Has A Visibility Problem - PR Can Help Solve It At this year’s MPTS, many of the...
PR & Communications
Interested in elevating your PR communications? Find the benefits of investing in thought leadership and key tips for raising your industry profile.
AI has a PR problem
AI has a PR problem You only have to visit a news website, or open a social media app and negative headlines on...
Last Year Proved AI Isn’t The End Of Publishing, So What Can We Learn About AI Adoption From The Industry?
Last Year Proved AI Isn’t The End Of Publishing, So What Can We Learn About AI Adoption From The Industry? For...
From Five Days to Twelve Months: Turning the NAB Show into a Year’s Worth of PR Value
From Five Days to Twelve Months: Turning the NAB Show into a Year’s Worth of PR Value For broadcast technology...
Cyber Security At Tech Show London: Why Identity and Governance are The New Security Perimeter
Cyber Security At Tech Show London: Why Identity and Governance are The New Security Perimeter The traditional...
Data Privacy Day 2026: Why AI in Cybersecurity Is Only Half the Story
Data Privacy Day 2026: Why AI in Cybersecurity Is Only Half the Story Every January, Data Privacy Day serves as a...
What Is The Value of Integrating Small-Scale B2B Events Into Your Marketing Strategy?
What Is The Value of Integrating Small-Scale B2B Events Into Your Marketing Strategy? The B2B events landscape...
How Strategic PR Will Set Broadcast Technology Providers Apart in 2026
How Strategic PR Will Set Broadcast Technology Providers Apart in 2026 The world of broadcast production is...
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025
Emerging Trends In Cybersecurity PR: AI, Regulation, And Reputation in 2025 Cybersecurity has never been more visible...
AdVision 2025: Exploring the Future of Cross-Screen and Connected TV Advertising
AdVision 2025: Exploring the Future of Cross-Screen and Connected TV Advertising ‘AdVision 2025: Connected Screens...
How to Maximise Your B2B PR Programme During ‘Silly Season’
How to Maximise Your B2B PR Programme During ‘Silly Season’ The summer slowdown is here. Traditionally dubbed “silly...
Cannes Lions Conversations: What Will Dominate the Croisette in 2025?
Cannes Lions Conversations: What Will Dominate the Croisette in 2025? As Cannes Lions 2025 approaches, anticipation is...
Your Ultimate Cannes Lions 2025 Packing Guide
Your Ultimate Cannes Lions 2025 Packing Guide We’re only weeks away from one of the industry’s favourite events of the...
Mid-year recap: The big tech news and trends so far in 2025
Mid-year recap: The big tech news and trends so far in 2025 It’s been a fascinating few months in the tech sector,...
Reflecting on Cannes Lions 2024: How Last Year’s Trends Are Shaping 2025
Reflecting on Cannes Lions 2024: How Last Year's Trends Are Shaping 2025 When the GingerMay team returned from the...
Small Steps, Big Impact: Prioritising Sustainable Practices at Cannes Lions 2025
Small Steps, Big Impact: Prioritising Sustainable Practices at Cannes Lions 2025 Cannes Lions might be the flagship...
The Power of Research in B2B PR and Marketing Campaigns: Driving Real Results
The Power of Research in B2B PR and Marketing Campaigns: Driving Real Results In today’s business landscape, it’s...
Cannes Lions – How to get it right first-time
Cannes Lions – How to get it right first-time If this is your first Cannes Lions, you might be feeling a little...
Building a global PR strategy to support successful business growth
Building a global PR strategy to support successful business growth It is almost five years since the pandemic pushed...
How PR underpins an integrated communications strategy
How PR underpins an integrated communications strategy The secret to a truly successful integrated communications...
Seven Steps to Build Your Online Profile
Seven Steps to Build Your Online Profile Have you ever Googled yourself? If you haven’t, I guarantee someone you know...
How to build resilience in the workplace
How to build resilience in the workplace It’s no secret that mental health has become a key conversation in the...
Unlocking Business Growth: Prove the Value of PR to Your CEO
Unlocking Business Growth: Prove the Value of PR to Your CEO In today's fast-paced business world, showing the true...
MadTechMoney: Three takeaways from the ad tech investment event
MadTechMoney: Three takeaways from the ad tech investment event Earlier this month, we had the pleasure of partnering...
GingerMay’s Top Three Cannes 2024 Trends
There are few events in the advertising calendar like Cannes Lions. A hub of creativity, connections, and...
Innovative technology is key to fulfilling our obligation to the planet
World Environment Day: Innovative technology is the key to fulfilling our obligation to the planet World Environment...
How to take first prize at business awards
How to take first prize at business awards Do you dream of seeing your company take to the stage to collect an award...
Flexible working: it’s not just for mums
Flexible working: it’s not just for mums Flexible working just got a lot easier in the UK. From April 6th 2024,...
Female investors should be role models, not rarities
Female investors should be role models, not rarities Female investors shouldn't be a rarity. While Hollywood...
Securing powerful coverage on trending topics with an effective PR strategy
Securing powerful coverage on trending topics with an effective PR strategy Making your voice heard on an issue that...
Top 10 advertising events for H1 2024: What to see and where to be seen
Top 10 advertising events for H1 2024: What to see and where to be seen The right advertising events strategy can help...
How to Improve Media Relations
Securing positive press coverage is the goal of PR, but a glowing front page story on a national publication doesn’t just appear out of thin air. This requires strong media relations guided by a well researched and informed media relations strategy.
What can B2B PR learn from holiday ads?
What can B2B PR learn from holiday ads? Holiday season is well underway, which means festive campaigns are back. Every...
Crisis communications: the pillars of preparation for when things go wrong
Crisis communications: the pillars of preparation for when things go wrong An event or occurrence that negatively...
Find your voice: How do you become a speaker at an event?
Find your voice: How do you become a speaker at an event? Commanding the stage at a keynote session is one of the...
Three reasons why B2B thought leadership matters
Three reasons why B2B thought leadership matters While most business-to-business players appreciate the value PR...
Energising UK cleantech innovation: Q&A with Sarah Mackintosh, Director of Cleantech For UK
Energising UK cleantech innovation: Q&A with Sarah Mackintosh, Director of Cleantech For UK The UK cleantech...
Five Takeaways from the London Climate Technology Show 2023
Five Takeaways from the London Climate Technology Show 2023 Global warming is the greatest challenge of our time – and...
What is the goal of integrated communication in B2B tech?
What is the goal of integrated communication in B2B tech? Put simply, integrated communications empower B2B tech...
PR and integrated comms metrics: All that glitters is not gold
PR and integrated comms metrics: All that glitters is not gold How do businesses in the technology sector measure the...
H1 2023 is a wrap: Five trends from advertising industry events
Cannes Lions, CES, AOP Crunch, and New Video Frontiers are key events the advertising industry looks to for insights into both current trends and what the future may hold.
Here’s what we’ve seen and learned from these events in the first half of the year.
How to achieve top tier coverage that cuts through the noise
How to achieve top tier coverage that cuts through the noise Achieving tier one media coverage is often the pinnacle...
Busting PR myths – the truth about public relations
The GingerMay team share what they expected when entering the PR industry – and how reality matched up.
Powering greater diversity in PR
Progress towards improving diversity in PR is gaining traction, but it’s still vital for agencies to keep pushing representation ahead; GingerMay is part of that movement.
Join the club: Top tips for hosting a Clubhouse event
Top tips on hosting a Clubhouse event for businesses looking to take advantage of the current hype around the audio-only app and drive the conversation
An essential guide to working with a B2B PR agency
Bill Gates allegedly once said that if he was down to the last dollar of his marketing budget he’d spend it on PR. But what type of PR would he choose?
Webinar: PR best practices for technology startups
What does PR have to do with technology startups and which best practices are most vital? These were the key questions on the agenda at the recent webinar: ‘How to reach international media headlines, and why it counts’, and here are the core takeaways.
Operation vaccine: The biggest new product launch the world has ever seen
As the rollout of a vaccine to protect against COVID-19 begins across the UK, we are effectively witnessing the biggest new product launch of all time.
When a Lil’ Goat stole the show: A PR perspective on Christmas TV ads
When we polled the GingerMay team for its views on this years’ Christmas TV ads we had no idea the debate would get so heated. Find out which ads topped our Christmas list.
Three ways to propel your tech PR outreach strategy to new heights
The technology landscape has witnessed unprecedented shifts in innovation and development in recent months. Businesses are thriving, with Amazon, Apple, Facebook and Google all reporting strong quarterly profits.
Technology PR: The essential skills required
The technology PR sector is an exciting place to be as COVID-19 accelerates the pace of digital transformation.
Immersive technology will change the future of business
Virtual reality (VR) has long held the spotlight when it comes to immersive technologies, and its show-stealing tendencies have only grown in recent months.
Personal PR checklist: vital tools to promote yourself
As our founder and CEO Victoria Usher explained in a recent article for the European Business Review, it’s vital for business leaders to raise their profile and work on their personal brand.
Research builds media relations in times of rapid change
The news agenda is in sharp focus during the COVID-19 pandemic. Culture secretary Oliver Dowden even described the media as a “fourth emergency service,” providing access to quality information at a time of uncertainty.
The first ever virtual boat race: a collaboration story
Four years ago, John Willis — founder of sports charity Power2Inspire — had an idea. While watching the women compete in their Boat Race on the Thames, just before the men’s race, he dreamt of creating an inclusive event: a rowing race where many different people were united in competition.
Why SEO is so important at this exceptional time
Search engine optimisation – or SEO – is a vital part of a business’ digital marketing strategy at any time, but it is particularly crucial during the unique circumstances surrounding COVID-19.
Virtual events create lasting connections
The beginning of June usually sees the great and the good of the media and marketing world preparing for Cannes Lions and relishing the thought of soaking up the sunshine on La Croisette.
Should C-Suite Leaders Raise Their Profile During A Pandemic?
With consumers more likely to make purchasing decisions based on how a business responded during the Coronavirus pandemic, now is the time for industry leaders to show up and use all available resources to demonstrate how they can make a difference.
Is this the real life? Is this technology?
The lines between online and offline continue to blur as technology becomes increasingly integrated into real-world activities, augmenting all aspects of business and everyday life.
The TRUTH about what makes a story newsworthy
Just as beauty is in the eye of the beholder, newsworthiness is largely in the mind of the journalist. Put bluntly, a story is only newsworthy if a journalist is willing to cover it.
COVID-19 hasn’t stalled programmatic but how can it be optimised?
Coronavirus has changed many aspects of online advertising, but passion for programmatic remains strong.
Remote working will be fast-tracked by COVID-19
Back in 2014, business leaders at the Global Leadership Summit in London were confident remote working would be the norm by 2020. A third of them believed that – by now – half of their full-time workforce would be staying at home, or at least based outside of a traditional office.
Cloud computing is why we can cope with coronavirus
“Reach for the stars so if you fall, you land on a cloud.” This is the guidance offered by Kanye West in the 2007 song ‘Homecoming’. That may have been sound advice back then, but in 2020 the cloud itself — and specifically cloud computing — is a worthy goal for most businesses.
How C-suite thought leaders can ensure post-coronavirus success
Good communications are vital to help C-suite leaders steer their businesses through COVID-19 turbulence but finding the best path will depend on careful, multi-faceted navigation.
Digital innovation: How tech is stepping up to fight Covid-19
The Covid-19 pandemic is a tragic affair, but there are positive developments emerging from the situation.
Crisis communications during the coronavirus chapter
With unprecedented public health and economic measures causing a shockwave for businesses, communication is more important than ever.
Leading the conversation to come out on the front foot
Covid-19 is changing the way nearly all companies operate, whether that’s simply because their employees are working from home or because of a temporary downturn in business.
The present shouldn’t stop future focused marketing investment
Stories have particular power in times of uncertainty. They offer connection, comfort, and hope for the future. Here is one about a company that looked ahead in the wake of turmoil.
It’s good to talk: Acing communication in testing times
If anyone was ever in any doubt about the value of communication, the Coronavirus lockdown has surely changed their minds.
PR success can be measured with Google Analytics
Measuring PR success is notoriously difficult. Qualitative objectives are normally focused on building trust, reputation and brand awareness.
PR essentials: five ways to perfect your pitch
Pitching is a key skill for any PR professional, so it’s crucial to get it right. You could have the best story to offer, but it’s no good if you can’t capture a journalist’s interest in the first place.
How to prepare for broadcast interviews like a pro
For all the talk of social media displacing traditional channels in news consumption, television remains the primary platform, with 75% of UK adults regularly tuning in.
How to beat subscription fatigue to win audience attention
Audiences no longer consume TV in the traditional way, with two in five UK adults now considering on-demand video services to be their main way of watching TV and film.
How to make the most out of journalist meetings
It can be hard to find time in your schedule to meet with a journalist over a coffee (or a cocktail), but face-to-face meetings are essential if you want to develop a solid relationship and strong foundation with the media.
PR’s poor work-life balance is putting productivity at risk
All work and no play might make Jack a dull boy, but it’s also taking its toll on the UK’s workforce and the PR industry specifically.
Procuring Personalised Premiums
Insurance may not be the first industry you think of when it comes to a technological revolution. Communications is likely to top that list, followed by the retail, manufacturing, and logistics trades.
How can publishers win the fight against ad blocking?
Ad blocking is hitting publishers hard by preventing them from monetising their content. We explore how publishers can continue to keep their readers happy while making money from their online content, and whether there is a viable alternative to advertising.
Boardroom Block: What’s really holding women back?
Four in ten businesses in G7 countries still have no women in senior management positions, despite diverse boards outperforming male-only peers by $655 billion. So why are there still so few of them, and how can we ensure that our daughter’s generation enjoys parity that has so far eluded ours?
10 unexpected blockchain facts
Could it solve ad fraud? Will it help us to become GDPR compliant? Is it overhyped? We might not know the answer to many of the questions surrounding blockchain’s evolution just yet, but there are a few surprising facts we do have about the emerging technology and its various uses.
What is fake news and how do you spot it?
Have you ever clicked on a news story, only to realise that you’ve been hoodwinked by a scam? You’re not alone; fake news has unwittingly become part of our everyday lives, though very few of us know what it actually is nor the impact it can have. So how can we define, identify, and tackle fake news?
Tech 101: Bitcoin and Blockchain
Bitcoin has grasped the media’s attention for many months. As the most well-known example of blockchain technology, interest is at its peak and prices skyrocketed – even hitting $17,000 in December. But what actually is bitcoin, and how is it associated with blockchain technology?
Tech 101: What is Net Neutrality?
On 14 December, The Federal Communications Commission (FCC) voted to repeal Net Neutrality in the US. But with many of the most powerful, global technology companies publicly voicing support for the continuation of a free and open internet, what would this regulatory change mean?
How has technology changed the PR and communications sector?
What’s more interesting and relevant to us here at a global communications agency is how technology has changed the way the sector operates. The answer comes down to two simple words: analytics and channels.
Data: Welcome to the new economy
Emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), machine learning, and Virtual Reality (VR) have propelled businesses into a new era of digital connectivity.
Cybersecurity and the future of blockchain technology
If blockchain technology can do as much for cybersecurity as it has done for finance, the web may soon be a much safer place.
Mobile data: are trust issues limiting progress?
Mobile data usage should be carefully considered if marketers want to win consumer trust, a recent Internet Advertising Bureau (IAB) seminar on the subject concluded.
PR 101: How to become a national treasure
In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery.
Programmatic audio: The next step towards omnichannel
Connected living and an ever-increasing reliance on smartphones has pushed digital audio – including digital radio, music streaming, and podcasts – into the mainstream. And while the advertising industry has been busy speculating on whether last year, this year, or next year will be the year of programmatic TV, programmatic audio has been quietly and unobtrusively establishing itself as the next step on the path towards true omnichannel programmatic advertising.
London: Technology capital of Europe
Despite a degree of uncertainty as the UK government prepares to trigger Article 50, the London technology scene continues to thrive. In a new KPMG survey, the capital is placed above all other European cities as an up-and-coming global hub for the technology industry, ranking fifth after Shanghai, New York, Tokyo and Beijing.
A week on the New York tech PR scene
Last month I swapped my London desk for the vibrant streets of New York and its dynamic technology PR scene. And what a great trip it was.
Is your marketing team GDPR ready?
Data has become the fuel of marketing, allowing brands to deliver relevant, personalised, consumer experiences, and to make best use of their budgets by targeting the right audiences, in the right place, at the right time.
From strength to strength: optimising team performance
Nobody can be equally good at everything – individual performance is fuelled by our unique skills.
Tech trends for 2016 according to GP Bullhound Research Roundtable
Earlier this month, the tech community gathered to hear the tech trends set to dominate the next 12 months at the GP Bullhound Research Roundtable, 2016. Covering key findings from the investment firm’s research report, the event provided an overview of the innovations poised to transform the industry.
How to improve your chances of a speaker slot at Cannes Lions
Cannes is the leading event for the advertising industry. For our clients, it is the ideal opportunity to meet with prospective and current customers, debate topical issues, and demonstrate thought leadership.
Four tips to make the most of a PR internship
A PR internship offers graduates the chance to do much more than simply gain agency experience. Working in such a diverse and fast-paced industry, graduates can build a range of valuable skills and relationships if they maximise their time.
A day in the life of a PR Executive
It is commonplace for young people to search for a job role or career with little guidance about what the position actually entails. With job descriptions and career advice on Public Relations (PR) often vague and confusing, GingerMay asked one of its members to record a typical working day to help demystify the PR industry.
Teaching old dogs new tricks
Are you nervous at the thought of presenting to large audiences? Steal GingerMay PR’s top tips after a training session with Hendrix The Dog Productions.
Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO
New York, April 08 2014: Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.
Maxifier Expands into Buy-Side Optimisation with ADMAX TRADE
London, UK, 12th March 2014: Maxifier, the leader in total performance optimisation, today announced the launch of a new buy-side optimisation platform, ADMAX TRADE.
Privacy-Transparent Brands Gain Competitive Advantage
A survey conducted by Toluna, a leading online research and survey technology provider, in conjunction with the leading digital marketing intelligence company, Evidon, reveals there has been considerable positive uplift in attitudes towards brands that are open and honest in the disclosure of their data collection activities.