B2B Tech PR Industries

AdTech & MarTech PR: Driving Relevance In A Crowded Landscape

We work with leading AdTech and MarTech platforms including data, measurement, identity, and privacy-first solutions to media activation, optimisation, and performance analytics.

GingerMay helps high-growth and market-leading vendors achieve differentiation, articulate technical value, and lead conversations across increasingly competitive ecosystems.

Case Study: Scaling AdTech Vendor Share of Voice Across International Markets

• Objective: Establish category leadership and scale thought leadership across the UK and US.
• Tactics: Targeted thought leadership programme featuring senior stakeholders, supported by announcements on partnerships, M&A, global growth and rebrand.
• Results: 233% increase in share of voice within first year. Secured top-tier global coverage including Business Insider, Campaign, Digiday, AdExchanger and Adweek.

PR Support: Making Enterprise Value Clear

Our experience spans enterprise SaaS platforms supporting global organisations across data, commerce, finance, automation, localisation, and operational intelligence.

We help complex software businesses communicate tangible business outcomes, support long sales cycles, and engage technical buyers, commercial leaders, and investors with clarity and confidence.

Case Study: Owning The EMEA SaaS Conversation

• Objective: Design and execute an EMEA PR programme to reach IT decision-makers with regional messaging.
• Tactics: Always-on thought leadership across national and trade media, powered by newsjacking, bylines, briefings, awards and product updates.
• Results: Secured 150+ high-tier thought leadership hits across EMEA in one year.

PR: Building Trust In High-Stakes Markets

We support cyber security and privacy-led businesses working across fraud prevention, authentication, data protection, content integrity, and regulatory compliance.

GingerMay translates highly technical propositions into credible, authoritative narratives that resonate with CISOs, boards, regulators, and commercial stakeholders, where trust and proof are non-negotiable.

Case Study – Turning AI Cyber Security Threats into Headlines

• Objective: Launch a UK based, cyber security startup, and position the company and its CEO as authorities on AI deepfakes and digital deception.
• Tactics: Newsjacking current affairs and proactive pitching of key media, supported by targeted briefings and relationship-building with national and broadcast journalists.
• Results: Secured coverage with LBC, Metro.co.uk, BBC and B2B trade press in first two months of the programme.

PR – Scaling Practical Solutions For Environmental Impact

We work with sustainability and climate-tech businesses delivering real-world environmental solutions.

Our experience spans industrial decarbonisation, environmental data, sustainable supply chains, and lower-impact media. GingerMay helps translate complex innovation into credible narratives that build trust and accelerate adoption.

Case Study – Taking Deep Tech to the Global Front Page

• Objective: Achieve double-page coverage in national media
• Tactics: Rigorous and bespoke pitching strategies targeting major media publications and influential journalists
• Results: Double-page standalone coverage in The Financial Times, full-page spread in The Economist, featured article in Fortune, and extensive pilot launch coverage in Sifted (part of the FT). Complemented by ongoing top-tier, trade and business coverage

PR & Communications: Amplifying Innovation Behind The Scenes

GingerMay works with broadcast and media technology companies shaping the future of TV, streaming, and digital video.

From ad innovation and audience measurement to production, monetisation, and cloud-based workflows, we help technology leaders articulate innovation, support launches, and engage global media and industry decision-makers.

Case Study – A Standout UK Launch in Broadcast Tech

• Objective: Drive awareness of a broadcast technology provider following the launch of its new UK office.
• Tactics: Pitching key broadcast, tech and business media launch-led UK expansion announcement with focused thought leadership.
• Results: High-impact coverage in TVBEurope, Broadcast, TV Technology and Streaming Media, including feature articles and executive interviews.