FAQs

As a tech PR and communications agency, GingerMay helps technology businesses build visibility, credibility and commercial momentum. We specialise in helping ambitious B2B tech companies accelerate growth in competitive markets.

Our senior specialists create personalised, integrated communications programmes that combine media relations, thought leadership, content, messaging and reputation-building to ensure your story reaches the right audiences and drives measurable results.

We turn expertise into attention, authority and growth.

Choosing GingerMay means partnering with an independent agency whose focus is on delivering outstanding work for clients, not satisfying shareholders.

Everything we do is guided by three core values:
• Rigour
We apply data, insight and robust quality standards to help clients achieve their business goals
• Relationships
We listen effectively to craft meaningful long-term relationships both internally and externally
• Remarkable Thinking
We combine data insights, reflection, and experience with imagination and creativity
Clients value our honesty, responsiveness and ability to consistently deliver work that moves the needle.

GingerMay offers integrated PR, content marketing and creates bespoke experiences and events that deliver results for high-growth B2B technology brands.

Public Relations

• Integrated PR strategies

• Media relations

• Thought leadership

• Brand strategy

• Executive, investor and data-led communications

• Market research

Content Marketing

• Content strategy

• Thought leadership

• Social media

• Executive and investor communications

• Paid media campaigns

Events

• Panel sessions

• Executive dinners

• Roundtables

• Launch events and product showcases

• Messaging, PR and content support

Our programmes are designed to work together, helping clients build a reputation to generate demand and strengthen market leadership.

GingerMay combines the strategic strength of a larger agency with the agility and personal attention of a specialist independent partner. Since launching in 2010, we have remained fiercely independent, allowing us to focus on client outcomes rather than shareholder pressures.

Our teams are senior-led, giving clients direct access to experienced consultants who provide consistent counsel, faster decision-making and high-quality execution. We are particularly strong at translating complex technical propositions into clear, persuasive content that feels authentic to each client’s brand and tone of voice.

We are also proud to be female-led, with a leadership team that reflects the talent within the industry and helps shape our flexible, high-performing culture.

Above all, clients value our work ethic, responsiveness and long-term commitment. Many stay with us for years because we consistently deliver smart thinking, trusted partnerships and results that matter.

PR is essential for AdTech businesses operating in a fast-moving, highly competitive market. GingerMay helps AdTech brands achieve clear differentiation and articulate their technical value to lead industry conversations.

From identity and measurement to retail media, programmatic and AI-driven advertising, strong communications help vendors build trust with brands, agencies, publishers and investors.

MarTech businesses need PR to stand out in a crowded landscape where platforms often struggle to differentiate their unique offerings. GingerMay helps MarTech companies sharpen positioning, communicate real business impact and build authority with marketers, partners and buyers.

Effective PR turns product features into compelling outcomes that audiences understand and value.

For SaaS businesses, PR helps translate software capabilities into tangible commercial outcomes. GingerMay supports companies with long sales cycles by building awareness, trust and credibility across multiple stakeholders.

We help engage technical buyers, commercial leaders and investors with clear messaging that creates confidence and drives growth.

Broadcast technology companies need PR to communicate innovation in a rapidly evolving global market. GingerMay helps brands tell compelling stories around media transport and delivery at scale, audience measurement, production technology, monetisation and cloud-based workflows.

Strong communications support launches, strengthens reputation and engages media owners, broadcasters and industry decision-makers.

In cyber security, trust is everything. PR helps businesses establish authority and reassure stakeholders to stand out in a crowded market.

GingerMay translates highly technical propositions into credible narratives that resonate with CISOs, boards, regulators and commercial buyers, where proof, precision and reputation are non-negotiable.

Sustainability businesses often deal with complex technologies, evolving regulations, and heightened scrutiny. PR helps turn technical innovation into credible, accessible stories that build trust.

GingerMay has experience spanning industrial decarbonisation, environmental data, sustainable supply chains and lower-impact media, helping clients accelerate adoption and demonstrate real-world impact.

GingerMay specialises in high-growth sectors where innovation, technical complexity and clear storytelling are essential.

Our core sectors include:

• MarTech

• AdTech

• SaaS

• Cyber Security

• Broadcast Technology

• Sustainability

We operate across the UK, EMEA, APAC and the US, with strategy and content led from our UK headquarters by a senior UK-based team.

PR helps B2B technology companies build awareness, trust and demand in markets crowded with noise.

GingerMay creates integrated campaigns that support commercial goals by combining media relations, thought leadership, content and strategic messaging.

As AI and generative search reshape how people discover information, B2B brands need communications strategies that span earned, owned and digital channels. We help define clear narratives, activate them across the right platforms and adapt them as markets evolve.

Our data-led approach uncovers original insights that fuel coverage and thought leadership, while our specialist copywriters turn complex ideas into digestible, persuasive content.

Put simply, strong PR drives visibility, credibility and revenue.

Choosing the right PR and communications agency should be about more than profile or promises. Look for a partner that understands your sector, audiences and commercial goals, and can quickly grasp what makes your business different. Strong agencies combine strategic thinking with hands-on delivery, helping shape positioning as well as securing visibility.

It is also worth considering who will actually run your account. Senior attention, consistent communication and proactive ideas often make the biggest difference to results. Transparency matters too, from clear reporting to honest advice on what will and will not work.

For B2B technology brands, content capability is particularly important. Your agency should be able to translate complex products, services or data into messaging that is credible, engaging and commercially relevant.

GingerMay is built around these principles, combining sector expertise, senior-led delivery and measurable programmes designed to support growth.