As intra-Asia travel picks up, destinations are waking up to the fact that payments are now core travel infrastructure. Sri Lanka’s bet is simple, if Asian travelers live inside super apps and e-wallets, that’s where tourism growth needs to happen too.
The AI strategy divergence among OTAs is no longer theoretical, with the approaches being which layer of the AI stack each one believes is worth owning.
Expedia’s new report says travelers don’t trust AI to book, preferring to transact with travel brands. At the same time, the OTA is expanding across AI platforms wherever trip decisions get made.
Travel companies aren’t facing a new AI gatekeeper — they’re facing several. Now the infrastructure is being built across Amazon, Meta, and Google, and each works differently.
Artificial intelligence in travel is moving beyond experimentation. Now, the real challenge is scaling it across the industry’s complex systems. The companies that integrate inspiration, booking, and service successfully will define the next phase of competition.