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The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
What am I looking at? The performance of the airlines sub-sectors within the ST200
How to read this chart: The airlines sector can be further divided into sub-sectors. This chart shows how each of these segments has performed relative to one another and helps us understanding what is driving broader airlines performance.
Learn more about the ST200 by reading our full methodology.
June 2025
As major financial powerhouses and robust passenger engagement engines, airline loyalty programs are leveraging technology for hyper-personalisation, with a strong focus on engaging less frequent flyers.
May 2025
The remarkable resilience of the airline industry in the post-pandemic period is being tested once again, this time by a forced restructuring of the global economic order.
April 2025
Sluggish recovery in the air distribution business, despite record travel demand, signals a disturbing trend for global distribution systems (GDSs). Without a one-size-fits-all strategy, GDSs should look again at their business models as airlines continue to push for direct bookings.
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American Airlines CEO Robert Isom.
Southwest Airlines CEO Bob Jordan.
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