New emailed price-drop alerts for hotels give travelers another reason to circle back to Google, creating another moment Google sits between the traveler and the booking.
Travel companies aren’t facing a new AI gatekeeper — they’re facing several. Now the infrastructure is being built across Amazon, Meta, and Google, and each works differently.Â
On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down where AI is actually reshaping travel and why booking may not…
Live translation now works on any smartphone with any earbuds. One of travel's oldest frictions — not speaking the language — is becoming less of a barrier.Â
Booking Holdings could survive hotel chains switching allegiances to the LLMs. But how long would it take for independent hotels to likewise jump ship?
AI booking platforms could become the new gatekeepers of travel demand. Wyndham is among the hotel groups plugging in their inventory and hoping to capture bookings at a lower cost than through OTAs.
IHG’s AI strategy isn’t about chatbots. It’s about making sure its hotels are structured, searchable, and integrated enough to survive the shift from links to answers.