Hyatt’s Luxury Business Is Holding Firm. Now It’s Betting on Midscale.
Luxury demand continues to power Hyatt through an uneven economy, reinforcing the company’s high-end strategy.
Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Whitbread to Sell $2 Billion in Hotels and Cut 3,800 Jobs in Strategic Overhaul
Whitbread blinked. Facing an activist investor and a widening gap between its market value and its property assets, Premier Inn's owner has opted for a sweeping reset.
How TikTok and AI Are Rewriting Booking Decisions in Asia
The customer is technically in charge of booking decisions, but social media and AI systems are increasingly making the decisions for them.
Hilton Says ChatGPT App Is Coming and to Expect More ‘Select’ Deals
Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.”
H World International Posts Best Year Since 2019 Acquisition
H World's international arm has had its best year since its 2019 acquisition. Now it has to prove it can sustain the momentum.
Scandic Hotels Group Moves Closer to Dalata Deal as Leadership Overhaul Begins
Dalata's CEO and deputy are staying to finish the job. Just not beyond it.
Hotel Earnings Preview: Best Quarter in a Year After a Weak 2025
Expect analysts to quiz executives about the energy shock impact, World Cup pacing, and AI-driven cost efficiencies. Plus, four other things to watch.
What Hotels Are Getting Wrong About AI
The hotel industry is quickly implementing AI to get a better handle on search. Mews founder Richard Valtr thinks that is the wrong approach.
Minor Hotels CEO: ‘We’re Not Going to Be Like Marriott’
Minor Hotels has spent a year making moves that individually make sense. Whether they add up to a coherent global strategy is what the next stage will reveal.
European Hotel Investment Defied 2025’s Uncertainty. The Next Test Is Already Here.
Europe's hotel investment market had a strong year, with Northern Europe and upscale properties winning big. But fresh geopolitical uncertainty means the good times may already be under pressure.