Represent 247 — Official Activewear Collection

When Activewear and Premium Streetwear Stop Being Different Things

The premise behind Represent 247 is straightforward but difficult to execute: create a performance activewear line that functions genuinely in athletic contexts and looks correct in premium streetwear contexts simultaneously — without compromising either function or aesthetic. Most brands that attempt this end up with activewear that looks like streetwear but does not perform, or streetwear that claims athletic properties it does not have. Represent 247 does neither.

Launched in 2020, 247 was designed to answer a question that the Represent team identified through direct customer feedback: people who trained seriously and dressed seriously were making compromises in both directions — their training wear did not look the way they wanted it to look outside the gym, and their streetwear did not perform the way they needed it to perform inside it. 247 closes that gap with technical fabrics, performance construction, and Represent’s design precision applied consistently across the full line.

What Makes 247 Different

Technical Fabrics, Not Marketing Claims
The 247 line uses fabrics with specific, measurable performance properties — moisture management that moves sweat away from the body rather than absorbing it, ventilation structure placed at high-heat zones during physical activity, and stretch recovery appropriate for full-range athletic movement. These are not vague claims. They are construction decisions that can be felt immediately when you wear a 247 piece during activity.

The Same Design Standards as the Mainline
247 does not exist as a separate, cheaper version of Represent with performance fabric attached. The design direction — Michael Heaton’s graphic work, the city-specific typography, the colour development — applies to 247 with the same rigour as the mainline collection. A 247 hoodie looks like a Represent hoodie. It just performs in ways that a standard hoodie cannot.

The Same Production Standards
All 247 pieces are produced in Portugal under the same quality oversight as the mainline collection. The production move that gave Represent control over its custom fits, fabric weights, and finishing details applies equally to 247. There is no shortcut in the 247 production process that does not exist in the mainline.

The Full 247 Range on This Site

The 247 collection at representwear.com includes hoodies (Chicago, Future Terrains, Los Angeles, Motion colourways), T-shirts (Contour Run, Los Angeles, Motion oversized), training jackets (ombre, Realtree®, terrain colourways), the 247 Pant, and shorts. All pieces are designed to work together as a complete performance wardrobe and separately as individual pieces that integrate with the mainline Represent collection.

→ Shop All 247 Hoodies
→ Shop All 247 T-Shirts
→ Shop All 247 Jackets
→ Shop 247 Pants & Shorts

Represent 247 — Questions Answered

Q: Is 247 activewear or streetwear?

A: It is genuinely both. The technical fabric construction and performance properties make 247 appropriate for serious athletic use. The design standards and aesthetic quality make 247 appropriate for premium streetwear contexts. This is the specific gap 247 was designed to occupy — and it occupies it without compromise in either direction.

Q: Can I wear 247 pieces outside of a gym context?

A: Yes — this is explicitly part of 247’s design intention. The pieces look correct in any context where the mainline Represent collection would be appropriate. The transition from training to street requires no outfit change.

Q: Does the 247 line ship internationally?

A: Yes. All 247 pieces ship to the United Kingdom, United States, Netherlands, and over 150 countries worldwide. US dollar and Euro pricing is available at checkout. Full tracking is included on all international orders.

Q: How do I care for 247 technical fabrics?

A: Technical fabrics require gentler care than standard cotton constructions. Wash at 30°C on a gentle cycle. Do not use fabric softener — it blocks the moisture management properties of technical fabrics. Air dry. Do not tumble dry or iron. Follow the specific care label on each piece for best results.