Real Estate Investing in Jacksonville, Florida (32254)

Duval County • Population: 14,653 • Data updated: June 2026

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Should you buy in 32254 (Jacksonville, FL)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (64/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
STRONG
5.0 / 5 (100/100)

A cash-flow market — rent-to-price math works from day one, though value growth is modest. Great for income-focused investors.

⚠️ Risks to Know
4 flags
  • High vacancy: 15.1% of homes vacant — above national norms.
  • 1-year downturn: Values declined 5.3% in the last year.
  • Elevated poverty: 24.5% poverty rate — can affect rent collection.
  • Lower household income: $35,295 median — tenant affordability is tighter.

What’s happening in Jacksonville, FL (32254)?

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5.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

5.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $127,941
Avg Monthly Rent $1,328
1% Rule ✓ Meets
Median Income $35,295
% Renters 48.6%

Market Analysis: 32254 Jacksonville

Homes in the 32254 ZIP trade near $128K, a discount that has historically rewarded investors willing to renovate. Rent comps near $1,328/mo support the pro forma.

Flippers and value-add operators have treated 32254 as a working ZIP for a reason. Entry prices around $128K and a deep rental base of 49% renters underpin the exit strategy on both the sale and rent sides.

Regionally, 32254 sits on the affordable end of the Duval County map. Meanwhile, the absolute numbers are modest, the spread between acquisition price and post-rehab value is wider than in turnkey ZIPs.

Residents in 32254 skew younger than the county average, and that matters for rehab positioning. Younger renters respond to finishes, appliances, and in-unit laundry in ways that move rent.

Strategic fit here is operational. Pro forma discipline, capex reserves, and lender relationships matter more than the marketing pitch.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.49% as of Jun 25 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Jacksonville:

C+ Average
Buy Confidence Score: 65/100
Affordability
15/25
Appreciation
14/25
Stability
11/20
Timing
10/15
Rental backup
15/15
Affordability
Moderate
Homes cost 3.6× the median income
Value Trend
Declining (-5.3%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,328/mo if you need to move
Market Conditions
COOL
More inventory, negotiating room for buyers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
❄️
COOL MARKET
Jacksonville, FL Metro Area
More inventory, negotiating room for buyers
79 days
Average time to sell
Slow
9.3%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of June 20, 2026 — updated weekly from Jacksonville, FL metro data
🏠

Property Strategy for 32254

Which property type performs best in this market?

Best for Cash Flow
2BR
10.2% cap rate
Best for Appreciation
2BR
+7.7% 5yr CAGR
Best Overall Value
3BR
$43,424/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $91,658 $1,300 10.2% +7.7% $45,829
3BR $130,272 $1,600 8.8% +6.6% $43,424
4BR $197,896 $2,010 7.3% +5.4% $49,474

Market Trends

Home Value History (with trend line)

$161K$133K$104K$75K$46K$17KMay 2006May 2016May 2026

Rent History (with trend line)

$1,370$1,266$1,162$1,059$955$852Oct 2020Aug 2023May 2026

📊 How Does 32254 Compare?

Metric 32254 Jacksonville Jacksonville, FL Florida
Home Value $127,941 $159,097 N/A $374,697
5-Year CAGR 2.8% 4.6% N/A 7.4%
Avg Rent $1,328 $1,636 N/A -
Cap Rate 8.1% 4.8% - -
💡 Why Invest in 32254? Click to expand

This ZIP code meets the 1% rule with rent at $1,328/mo on homes averaging $127,941 — a strong indicator of cash flow potential.

Our analysis gives this area a 5/5 investability rating, placing it in the top tier for rental property potential.

A healthy rental market with 49% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 32254 (Jacksonville, FL). Anonymous, moderated, never written by AI.

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Property managers serving Duval County

Manage rentals here? List your business →

Community Management Concepts of Jacksonville, an Associa Member Company, offers HOA property management, professional maintenance, real estate, developer, financial, technology, and lifestyle service summary from their website

HOACommercial
Unclaimed — is this your business? Claim it free

First Coast Association Management provides HOA management services in Jacksonville, FL. summary from their website

HOA
Unclaimed — is this your business? Claim it free

Real Property Management Jacksonville Metro offers property management services for single homes, multiple homes, apartment complexes, and institutional portfolios, with a focus on cost-effective fees summary from their website

Single-familySmall multifamily
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Listings are shown for convenience — Repit doesn’t endorse or vet these companies. Ratings shown come only from email-verified visitors.

Investability
Excellent
Cap Rate
8.1%
Excellent
5yr Growth
+2.8%
Slow

📉 Market Crash Risk Index

Based on Jacksonville, FL metro

4/10
Moderate Risk
Price YoY
0/3
N/A
Rent YoY
0/2
N/A
Below List
2/3
71%
Days Pending
2/2
79 days

View all metro crash risk rankings →

📊 Market Snapshot

Home Value $127,941
Monthly Rent $1,328
Price-to-Rent 8.0:1
1% Rule ✓ Passes

💰 Return Metrics

Gross Yield 12.5%
Cap Rate 8.1%
5-Year IRR 10.9%

📈 Home Appreciation

1-Year -5.3% ▼
3-Year CAGR -4.0% ▼
5-Year CAGR +2.8% ▲
10-Year CAGR +13.8% ▲

🏠 Rent Trends

1-Year +4.6% ▲
3-Year CAGR +3.2% ▲
5-Year CAGR +7.6% ▲
Positive Leverage Market Cap Rate: 8.1%  |  30yr Rate: 6.5%
Leverage may enhance returns here.

The estimated cap rate (8.1%) exceeds the current 30-yr mortgage rate (6.5%). When borrowing costs less than a property yields, leverage can increase your cash-on-cash return above the cap rate.

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
15.1%
Elevated risk
Landlord Climate
5.0/5
Friendly
Value Trend (5yr)
+2.8%
Stable
Eviction process: Fast Rent control: Favorable

Demographics in 32254

Population: 14,653

💰 Median Household Income
$35,295
This area
$35,295
State
$70,737
USA
$74,580
🏠 Renter Occupied
48.6%
This area
48.6%
State
29.9%
USA
34.0%
💼 Unemployment Rate
4.9%
This area
4.9%
State
-18.0%
USA
3.7%
🎓 College Educated
7.4%
This area
7.4%
State
4.7%
USA
33.7%
👤 Median Age
33.4 years
This area
33.4 years
State
16.0 years
USA
38.9 years
🏚️ Vacancy Rate
15.1%
This area
15.1%
State
17.2%
USA
10.5%
👥 Population by Ethnicity
Black/African American 59.4%
White 30.6%
Other/Mixed 9.6%
Hispanic/Latino 6.3%
Asian 0.3%
👶 Under 18
28.1%
This area
28.1%
USA
22.0%
👴 65 and Over
10.9%
This area
10.9%
USA
17.3%
📊 Poverty Rate
24.5%
This area
24.5%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Schools in 32254

C+ Avg School Grade
10 Schools
47.8:1 Avg Class Size
$11,534 Avg Per Pupil

Schools in This ZIP Code

B+ Above Average

BILTMORE ELEMENTARY SCHOOL

📚 Pre-K – 05 Elementary
👥
201 Students
👨‍🏫
11.2:1 Class Size
💰
$11,534 Per Student
B+ Above Average

ANNIE R. MORGAN ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
205 Students
👨‍🏫
12.8:1 Class Size
💰
$11,534 Per Student
B Good

PINEDALE ELEMENTARY SCHOOL

📚 Pre-K – 05 Elementary
👥
457 Students
👨‍🏫
16.9:1 Class Size
💰
$11,534 Per Student
B Good

REYNOLDS LANE ELEMENTARY SCHOOL

📚 Pre-K – 05 Elementary
👥
188 Students
👨‍🏫
14.5:1 Class Size
💰
$11,534 Per Student
B Good

PALM AVENUE EXCEP. STUDENT CENTER

📚 06 – 12 High School
👥
197 Students
👨‍🏫
10.4:1 Class Size
💰
$11,534 Per Student
B Good

PICKETT ELEMENTARY SCHOOL

📚 K – 05 Elementary
👥
158 Students
👨‍🏫
17.6:1 Class Size
💰
$11,534 Per Student
👥
957 Students
👨‍🏫
20.4:1 Class Size
💰
$11,534 Per Student
C+ Average

PAXON SCHOOL/ADVANCED STUDIES

📚 09 – 12 High School
👥
1,285 Students
👨‍🏫
20.4:1 Class Size
💰
$11,534 Per Student
C Below Average

KIPP JACKSONVILLE K-12

📚 K – 11 High School Charter
👥
1,246 Students
💰
$11,534 Per Student
D Needs Improvement

KIPP V.O.I.C.E ACADEMY

📚 K – 08 School Charter
👥
919 Students
👨‍🏫
306.3:1 Class Size
💰
$11,534 Per Student
About Repit School Scores

Traditional school ratings rely heavily on standardized test scores, which often reflect family income more than school quality. Repit takes a different approach.

We evaluate schools based on factors that research shows actually impact educational outcomes:

  • Class Size — Smaller classes mean more individual attention
  • School Funding — Resources available for programs, staff, and facilities
  • Community Factors — Neighborhood characteristics that influence student success
  • School Environment — Size, type, and structure

Scores are updated annually using federal education data.

🎓 Nearby Colleges & Universities

8 Nearby 7,349 Off-Campus Students
C+
Trendsetters School of Beauty & Barbering
26 students · 2.3 mi
C
Edward Waters University
1,175 students · 3.0 mi
C
Parisian Spa Institute
198 students · 4.0 mi
C
Trinity Baptist College
397 students · 4.2 mi
C+
Florida State College at Jacksonville
20,530 students · 4.5 mi
D
First Coast Barber Academy
50 students · 4.5 mi
C
Total Beauty Institute
23 students · 5.1 mi
C+
KCK Beauty & Barber Academy
33 students · 7.8 mi

Investor Insight: With 7,349 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

Is Jacksonville, FL a smart market for rental property?

Jacksonville, FL comes in at an investability rating of 5.0/5, with median home values near $128K and average rents around $1,328/mo. That combination puts it in the sturdy tier for investor interest.

How do home values compare in Jacksonville, FL?

Median home price in Jacksonville, FL is near $128K, with a 5-year CAGR of 0.0%. Prices have been measured and supportive of buy-and-hold strategies.

What is the best play in Jacksonville, FL?

Investors who focus on value-add and BRRRR deals typically do well in Jacksonville, FL. The numbers - $128K homes against $1,328/mo rents - support that play.

Can you find 1% rule deals in Jacksonville, FL?

Jacksonville, FL delivers a 1.04% rent-to-price ratio on average. Investors targeting the 1% rule will find solid opportunities.

How much rent can I charge in Jacksonville, FL?

Rental rates in Jacksonville, FL average $1,328/mo. Tenant demand and $128K home values make the yield look reasonable by investor standards.

See what 32254 really looks like for investors

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