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We are a strategic creative studio driven by openness, democracy, and playfulness. We help businesses define, design and create new futures.

Case Study: Patagonia

Our international team of visionary creators is united by the belief that bold ideas and inventive creativity forge brighter futures.

Our work spans a vibrant spectrum, yet remains focused and straightforward, manifesting through the development of innovative brands, cutting-edge websites, bespoke software solutions, and immersive UX designs. We thrive on the creation of captivating environments and places.

That is why we love it when companies poised on the brink of transformation call us. We get to put 15 years of experience in creativity & design to work and we know, creativity, when executed on a grand scale, can drive profound growth and change. When you’re ready, so are we.

R:Services

Here is what we create.

(01)
Digital Products (Climate Considered)
Our digital design transcends traditional UX/UI, focusing on dynamic brand systems and cohesive user experiences. We infuse each touchpoint with the brand’s unique personality, emphasising sustainable, future-focused solutions. Our approach not only meets today’s needs but also addresses long-term environmental impacts, helping brands make a lasting positive difference.
(R:D)
Branding Studio
At the heart of our methodology, we recognize the intrinsic link between brand identity and user experience. Our team excels in crafting and expressing digital brand identities across various channels. We offer strategic guidance and detailed guidelines to maintain consistency and coherence in all brand interactions.
(R:B)
Websites
(Climate Considered)
A website serves as a crucial platform for presenting your brand to the world. We employ green design principles and clean coding practices to minimise carbon impact. Our use of green servers and headless architecture ensures optimal performance and efficiency, enhancing user experience while aligning with business goals and reducing digital carbon footprint.
(R:W)
Places
(Wayfinding)
We work on Environmental Design projects on a case-by-case basis. We focus on integrating natural and constructed spaces. Our designs prioritise sustainability and user well-being, enhancing aesthetics and functionality while respecting the environment.
(R:P)
Content
Authentic content is essential in the digital world. We work with brands to identify their unique content needs and deliver custom-made assets at the highest quality, down to the last detail.
(R:C)
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OPEN
NEW

Culture.

(02)
Mixing multicultural, international talent with impact focused solutions!
(02)
Here is the top 3 reasons people choose Reny®

(1) Unlock New Business Value: We delve deep into your business model to unlock hidden opportunities, driving growth and innovation that propel your company forward in the marketplace.

(2) Transform Niches into Commercial Success: We are really good at identifying and amplifying niche markets, turning them into the next big thing by leveraging emerging trends and consumer insights.

(3) Revitalise Brands: With a track record of revitalising established brands like Patagonia, Heart Foundation, Nike, Boody, and Herschel, we reimagine and reposition your brand to lead and innovate in its sector.

(03)
(Work together)
(04)

We believe creativity thrives when we’re at ease and amongst friends. Producing work the world needs.

It’s why we’re B-Corp certified, a Design Declares partner and we dedicate 40% of our work to climate, social and community led projects.

FAQ
We get asked about our business model a lot. So here is some answers to our most common questions.
(05)
What advantages does your Reny studio offer over more traditional Creative Studios?

Reny® Studio distinguishes itself by specializing in climate-conscious design, dedicated user experience (UX) development, and independent branding strategies. Unlike traditional studios that often stretch their teams thin across these disciplines, we ensure expert focus in each area, leading to innovative, effective, and sustainable solutions that resonate deeply with users and uphold our commitment to the planet.

Tell me more about the Reny® company structure

Reny® Studio operates on a lattice business model, emphasizing that creativity and strategic thinking can arise from any part of our organization. This structure supports a highly collaborative and modern approach, allowing ideas to flow freely across our dedicated teams based in Sydney and the USA. Our core strategy and creative thinking are developed in-house, ensuring that every project aligns with our high standards and innovative vision.

We complement our in-house expertise with a network of over 50 contracted individual designers and developers and four major international technology partners in Japan, Vietnam, Manila, and Ukraine. This extensive network grants us access to over 1500 skilled designers and developers, enabling us to seamlessly scale and adapt to various project requirements.

At Reny® Studio, execution varies depending on the solution required, but our essence remains a globally-minded, borderless creative studio. Our lattice approach ensures that while strategy and creativity are nurtured internally, our execution capabilities span globally, allowing us to deliver tailored, effective solutions to a diverse client base.

What is System Design Foundation (Also know as Re360)?

Systemic Design Foundations, or Re360, represents Reny® Studio’s innovative reimagining of traditional Design Thinking and Human-Centered Design. Recognizing that conventional design approaches often address immediate needs without considering broader impacts, Re360 integrates principles of circularity and sustainability right from the start. Our methodology is crafted to address the modern complexities of design by considering the long-term environmental and social impacts of products and services.

Re360 challenges the fragmented nature of traditional design thinking by ensuring that every design solution is systemic and sustainable.

How important is diversity and how do you approach client needs?

Reny® Studio thrives on diversity and inclusivity, enabling us to accommodate clients with specific preferences and needs effectively. Our team comprises individuals from various cultural backgrounds, each with unique skills and perspectives. This rich balance of experiences enhances our ability to understand and adapt to our clients’ specific cultural nuances, language requirements, and unique market demands.

This diversity fosters creativity and ensures that our solutions are sensitive to each client’s particular context. By leveraging our team’s varied insights and experiences, we tailor our strategies and designs to deliver personalized, impactful results that resonate deeply with the target audience and align closely with our client’s goals.

Why is the climate and impact so important to Reny®

The urgency of climate impact is integral to our mission and operations. We understand that the clock is ticking—our oceans are rising, and environmental degradation continues alarmingly. In this critical moment, the often ambiguous or misleading language governments use worldwide on climate action only heightens the need for clear, impactful, and immediate solutions from every sector, including design and creative industries.

We are uniquely positioned to influence change and outcomes as a design and creative studio. Our commitment to environmental sustainability is deeply embedded in our work. We follow the “Design Declares 8 Steps of Emergency,” a comprehensive framework that guides our projects towards sustainability and ensures that our design choices contribute positively to the planet.

These principles compel us to consider the full lifecycle of our designs, aiming to minimize negative impacts and maximize positive effects on the environment. By integrating sustainability into the core of our operations, Reny® Studio not only adapts to the evolving demands of our industry but also leads by example, demonstrating how creative innovation can drive significant environmental change.

Companies we’ve done it for
(06)

Indigenous Marathon Foundation

Surfrider Foundation

Beard Season

1% for the Planet

Patagonia

Boody

Chumpy Pullin Foundation