We embrace the collective effort towards a brighter future. We assess potential collaborations, believing that unity and collaboration are key to creating superior products and services. We aim to work with clients who share our vision of a more sustainable and inclusive world.
We believe in fostering positive change and creating meaningful impact through our work. Our Client Screening Program serves as a vital tool to ensure that our collaborations align with our core values and commitment to sustainability, social responsibility, and ethical practices. By carefully evaluating each potential project and client organisation, we strive to build partnerships that contribute to a better world, while upholding the highest standards of integrity and purpose-driven design.
“Screening is simple, really. All we're doing here is looking for alignment. Are we suited to work together? We know that designing solutions for the wrong projects doesn't help anyone. This is our way of ensuring that when we lean in, we do so together, in total alignment.”
Ben RennieFounder
Our agency is only as good as our work and our work needs to be good. So we need to choose our client partners careful. As a B Corp, we are benchmarked annually against social and climate impact. We also benchmark ourselves. He is how we rank at the moment.
We prioritise clients and projects that demonstrate the following positive behaviours:
Commitment to Sustainability: Actively implementing eco-friendly practices and reducing carbon footprints.
Ethical Labour Practices: Ensuring fair wages, safe working conditions, and respect for workers’ rights.
Inclusive Practices: Promoting diversity, equity, and inclusion within their operations.
Community Engagement: Actively supporting and contributing to local communities.
Transparency: Maintaining open and honest communication about business practices and impacts.
Innovation in Green Technologies: Developing and using technologies that promote environmental sustainability.
Responsible Consumption: Advocating for and practising sustainable consumption and production methods.
Health and Well-Being: Focusing on initiatives that improve public health and well-being.
Education and Awareness: Promoting education and awareness around sustainability and social responsibility.
Climate Action: Taking significant steps to combat climate change and its impacts.
We avoid engaging with clients and projects that exhibit the following negative behaviours:
Environmental Degradation: Practices that cause significant harm to the environment, such as deforestation or pollution.
Exploitative Labour Practices: Poor working conditions, unfair wages, and lack of workers’ rights.
Lack of Transparency: Concealing or misrepresenting business practices and impacts.
Discrimination: Failing to promote diversity, equity, and inclusion, or engaging in discriminatory practices.
Irresponsible Production: Engaging in production methods that lead to excessive waste and resource depletion.
Health Risks: Practices that pose significant health risks to consumers or communities.
Resistance to Change: Unwillingness to adopt sustainable practices or improve environmental impact.
Community Harm: Actions that negatively impact local communities and their well-being.
Misleading Marketing: Greenwashing or other deceptive marketing practices regarding sustainability.
Lack of Accountability: Failing to take responsibility for the social and environmental impacts of their actions.
For clients and projects that fall into a grey area, we conduct a thorough evaluation to determine if a partnership can drive positive change. The evaluation process includes:
Potential for Positive Impact: Assessing whether the client or project could contribute positively to our mission and the SDGs.
Willingness to Improve: Determining if the client is open to improving their practices to better align with sustainability and ethical standards.
Alignment with Mission: Evaluating how closely the project aligns with Reny’s mission and values.
Stakeholder Feedback: Seeking input from employees, partners, and community stakeholders to inform the decision.
We acknowledge the Traditional Owners of Country throughout Australia and pay our respects to Elders past, present and their place as the first storytellers of these lands. We give thanks for their care of the land and share our friendship with all First Nations peoples.
Reny® is a proudly inclusive organisation and an ally of LGBTQIA+ community and the movement toward equality.
