Since 2009
Clients in Sydney, LA, New York, Melbourne, Salt Lake City, London +
Teams in Tokyo, Manilla, Hanoi, Kyiv & Jakarta
We have been transforming brands with creativity and commercial logic for 15 Years.
52
At the core, we maintain that brand and User Experience are the same thing. We work with clients from the initial brand strategy phase to the design, art direction, and final production of a project, creating meaningful, emotion-driven work that functions for our client’s goals and resonates with their audiences.
15
Years creating & shifting systems
Everything we create is built atomically, meaning it’s fit for purpose now—and adaptable for tomorrow. We create designs that can easily scale and sustain your business goals for years to come. Our portfolio features multiple websites and products that have remained untouched for 5+ years, proving our work is future-proof.
12
Brands & businesses that change the world
Re360 Design
We transform brands through elevated creativity & designed for impact.
Originally, back in 2009, Reny® was focused on innovation and growth at any cost. However, as the world evolved, so did we. Post-2018, we pivoted towards a model centered on impact and ethics, driven by a commitment to measurable, social, community and climate practices. Today, we’re more than just a team of designers; we are custodians of the future, equally devoted to the world we shape and the clients we serve.
Our team are a global collective of strategists, designers, and engineers committed to crafting brands and digital experiences that captivate users worldwide. Our approach integrates scalability and consistency across all brand touchpoints, creating robust design systems that stand the test of time.
We stand out from larger agencies by avoiding the common practice of relegating substantial work to junior staff. Instead, our co-founders and a team of senior-level experts with cross-disciplinary skills lead every project, guaranteeing direct engagement and exceptional outcomes.
Origin Story
(2009)
In the beginning
Reny® started in 2009 as 6.2, an innovation lab collaborating with giants like Westpac, Australia Post, and Nike. At its inception, we stood alongside consulting powerhouses like McKinsey and Capgemini to address market challenges for major corporations. This period was foundational in shaping our approach to complex problems through design thinking, paving the way for innovative solutions for renowned brands.
Origin Story
(2015)
A Global Studio
In 2015, Reny® expanded into the U.S. and established teams in Ukraine, Japan, and beyond, transforming into a digital agency. During this phase, we collaborated on strategy and brand development with startups and creative businesses and served as an overflow agency for some of the world’s premier design firms, including Saatchi, Vandal, Pentagram, and Huge. This expansion broadened our global footprint and enhanced our capabilities in delivering cutting-edge digital solutions.
Origin Story
(2020+)
B Corp & Impact
By 2020, Reny® fully embraced its role in sustainable design by aligning with movements like Design Declares and attaining B Corp certification. This era marked a significant pivot in our mission, focusing on the environmental impact of our projects. We redefined design thinking, invested in green services, and pioneered smarter systems to become leaders in climate design, brand strategy, and digital product development.
OUR MISSION
Vert Eyewear (Bio Acetate)
(We Believe)
We® harness creativity and design as a force for impact, balancing profit and purpose to create products, services, and experiences that minimise harm to people and the planet, fostering an inclusive, collaborative future.
(Visit Design Declares)
(1) We redefine balance by embracing creative patterns that allow great work to flourish—work inspired by places you love, during times that suit you best. Creativity knows no bounds, not limited to 9 to 5.
(2) We stand by B Corp values, advocating for a better way to work that harmonizes social impact, profit, and emotional well-being, crafting a more sustainable world.
(3) We view creativity as pivotal in addressing climate challenges and in reimagining our cities, products, and companies. We aim to restore creative confidence among our people, our clients, and our communities.
(03)
A snapshot of our project investment into projects for the Chumpy Pullin Foundation, Skin Check Champions, Beard Season, Indigenous Marathon Foundation, Balu Blue, In Pieces, Heart Foundation, Cancer Council and Surfrider.
380,000
Impact Investment
(Work together)
(04)
Curious about our services? Over the past 15 years, Reny® has undergone significant transformations. Our most notable change has been revolutionising traditional Design Thinking and Human-Centered Design into what we now call Systemic Design Foundations (affectionately known as Re360). This innovative approach integrates considerations of climate, community, humanity, and product into the initial design phase. The alarming statistic that 80% of the world’s climate challenges originate during this critical stage. Our framework is meticulously designed to confront and tackle these issues from the ground up.
Partners & Creative Leaders at Reny®
Companies we’ve done it for
(06)
Nike
Reny® crafted the digital intranet and backend hub for Nike Asia, enhancing connectivity and streamlining operations across the region.
CP Company
Reny®’s founder, Ben Rennie, led the strategy and marketing initiatives for C.P Company Australia, refining its market approach and brand presence.
Spring Court Paris
From Paris, Reny® was pivotal in the brand strategy and UX design for Spring Court Shoes’ digital ecommerce platform.
