Conversion tracking is not optional in digital advertising. It is the backbone of knowing what works. A click or a geofenced impression on its own does not create value. You need to see the downstream result and connect it back to the ad that sparked the action. That result might be a form fill, a […]
How to Track Digital Conversions for a Geofencing Ad Campaign Read More »
Reaching the right voters at the right time is one of the most significant challenges in political campaigns. Traditional advertising methods like television, radio, and direct mail can be costly and tend to reach broad audiences rather than precisely targeted voters. In contrast, Geofence Advertising offers a highly targeted, cost-effective approach, enabling campaigns to engage
How Geofence Advertising Can Supercharge Your Political Campaign Read More »
When thinking about what makes a successful geofencing advertising campaign, precision is the name of the game. Your goal is to reach as much of your target audience as possible while filtering out people who are unlikely to be interested in your offering. This precision is what makes geofencing advertising campaigns so effective. If you
How Large Should a Geofence Be in a Geofence Advertising Campaign? Read More »
When jumping into the world of Geofencing advertising, excited marketers often try to measure the success of their campaigns, and the technology as a whole, on their ability to see their own ads. This leaves many frustrated wondering “Why isn’t my ad popping up?” This might seem straightforward, but due to the vastness of the
Why it’s Difficult to Target Yourself During a Geofence Advertising Campaign. Read More »
Knowing how to reach your target audience is one of the most critical parts of any advertising campaign. The more precise of an audience you can get, the more likely you are to increase awareness of your business and see a return on investment. This makes the ability to target someone based on the location
How to Advertise to People Based on Their Location Read More »
Geofencing Advertising is one of the most innovative approaches to put your message in front of the right people. By using location-targeting GPS technology, businesses can put their message right in front of their audience based on the locations that they have been. This has never been easier with Qujam’s unique do it yourself approach
How to Elevate Your Advertising Efforts With Addressable Geofencing Read More »
When it comes to uploading your ads to your Geofence Advertising campaign, the more the better. For maximum exposure across all domains and device, we recommend uploading each one of the eight sizes on our Ad Specs page. Why do I need to upload all the ad sizes? When you geofence an area, Qujam uses
Why having a variety of Ad Sizes will enhance your Geofence Advertising campaign Read More »
Geofence advertising is location-based marketing which allows you to draw a geofence around a specific area in order to reach your target audience. Geofencing advertising for agencies may be useful because it can set you apart from your competitors and help to reach more of your target audience. Qujam is a self-serve geofence platform that
How geofence advertising can work for ad agencies Read More »
Event Geofencing is one of the most exciting and asked about applications of a Geofencing advertising campaign.In short, event geofencing is identifying when devices have been to a specific, physical event using GPS data, and then serving that device and other devices connected to it with digital ads during and after the event ends. With
How to Make the Most of Your Events Advertising with Geofencing Read More »
Are you ready to elevate your advertising efforts with digitally distributed video? Qujam currently supports two potent tools for your geofencing advertising campaign: Over-the-Top (OTT) and Video Pre-roll. To craft a truly impactful campaign, it’s crucial to grasp the nuances that set these two options apart and determine when each one shines. OTT (Over-the-Top): OTT,
Maximizing Your Geofencing Advertising Campaign with Video Ads: OTT vs. Video Pre-roll Read More »