Video Walkthrough
In this video, we'll go over some best practices, general information, and how-to tips when working on the second page of a Qujam campaign's setup that focuses on selecting the best geofence targeting type and some of the goals of the campaign.
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Tips for Selecting Your targets
Understand your goals:
Understanding how you want to target your audience is essential, as each targeting type has unique pros and cons.
Addressable (only available in USA):
Addressable geofencing is your go to solution when it comes to targeting residential addresses. This option allows you to simply upload a csv file (with between 50-2million addresses) and it will geofence those locations directly on the building level. These campaigns are optimized to reach people at their homes, but struggle with commercial areas because they will target any other businesses that occupy the building.
Geofence (available in USA and Canada):
The drawn geofence option is your bread and butter when it comes to geofencing. This option allows you to target any public places and buildings and allows the user to granularly select where you want the fence to be. This means you can target just one section of a building instead of the whole thing. These campaigns work best in public areas, but can struggle when used on home addresses, as it relies on GPS technology that wifi can interfere with. With this option the campaign will collect and serve to new devices throughout the campaign.
Event Geofencing (available in USA and Canada):
Event campaigns are similar to drawn geofence campaigns, as it allows the user to granularly select exactly on the map you wish to target. However, unlike the regular geofencing option, Event geofencing allows you to collect devices in a limited, specific time frame and then retarget the audience for up to 30 days. For example, if you have a four day event at the beginning of the month, you can collect devices during that 4 day period and retarget that same devices for a longer period, while shutting down collection after the event ends.
Tips for Selecting Your Campaign Goals
Get more website traffic:
When you want your campaign to drive people to your website. This goal is great for e-commerce, service-based companies, and awareness campaigns.
Get more foot traffic at my location(s) (set in my profile):
When you want your campaign to drive people into your pre-selected conversion zone locations. These are set up in your profile. Qujam will also provide data on the number of times someone who has seen your ad entered your locations. This is great for brick and mortar locations.
Get more foot traffic at other locations:
When you want to add custom conversion zones to a specific campaign.
Share my message with as many individuals as possible:
In the advertising world, we refer to this as maximizing your reach. This naturally reduces the number of times you can reach each individual, which is referred to as frequency, but ensures a larger population of individuals see your ads.
Put my message in front of the same people as many times as possible:
This is great when you know you have a smaller group of people entering your geofences and want to reach those individuals repeatedly. AKA you want your ad to be seen by each person a lot. However, this naturally reduces your reach.
