Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
Continue Reading The Ultimate Campaign Quality Assurance Checklist for 2026
Everything You Need to Know About Hero Conf UK 2026
Our must-attend event for PPC and Paid Social professionals returns to Brighton on Thursday 30th and Friday 1st May 2026. This will be our second year of bringing Hero Conf back to the UK audience and it is going to be even...
Continue Reading Everything You Need to Know About Hero Conf UK 2026
Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies
Programmatic advertising is the automated buying and selling of digital ad inventory using software, data, and real-time auctions. Over recent years, it has became the backbone of digital media. From display to CTV to digital audio, programmatic quietly coordinates who...
Continue Reading Programmatic Campaigns in 2026: Employing Tactics, Data, and Bid Strategies
Advanced Google Ads Techniques To Master In 2026
As 2026 picks up the pace, we PPC heroes continue to experience a plethora of changes to get our heads around. But, in this year and in the years to come, how can we cut through the noise and focus...
Continue Reading Advanced Google Ads Techniques To Master In 2026
Introducing our new Community & Editorial Manager
The past couple of years have marked a major chapter of growth for Rough Agenda – the organisers of brightonSEO, Hero Conf and MeasureFest. From expanding into the US with their annual event in San Diego, to acquiring Hero Conf...
Continue Reading Introducing our new Community & Editorial Manager
Why your paid ads aren’t scaling: 4 challenges that have nothing to do with your ads
Scaling your business with paid ads can be challenging. Even in well-structured ad accounts, advertisers struggle to hit targets or push beyond acquisition & revenue plateaus while staying efficient.
Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026
The question for 2026 isn't "Should we automate?" It's "What should we automate, and what needs a human strategist?" Keep on reading to find the answers to these critical questions.
Continue Reading Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026
ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else
For years, paid media has followed attention. First search. Then social. Now something new is happening. More users are ending their journey inside AI-generated answers rather than clicking through traditional search results. When someone asks ChatGPT for recommendations, comparisons, or...
Continue Reading ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else
The Hidden Power of Audience Segmentation in PPC Campaigns
The power of audience segmentation in PPC campaigns is too vital to be ignored. Read how you can utilize segmentation to ensure your PPC campaigns stick
Continue Reading The Hidden Power of Audience Segmentation in PPC Campaigns
15 PPC Tools Every Marketer Should Be Using in 2026
Pay-per-click (PPC) advertising has evolved dramatically over the past few years. With artificial intelligence reshaping how we create campaigns, analyze data, and optimize performance, the PPC tools you choose can make or break your marketing efforts. The right PPC tools...
Continue Reading 15 PPC Tools Every Marketer Should Be Using in 2026
The psychology of advertising: Turning human behavior into measurable conversions
Advertising is not just a matter of metrics and media spend; it is fundamentally an exercise in understanding human behavior. In this article, I will outline a practical framework for integrating psychological principles into advertising, based on a methodology I...
Continue Reading The psychology of advertising: Turning human behavior into measurable conversions
7 key trends set to shape your ecommerce PPC strategy in 2026
Those days of easy PPC campaigns are long gone. Time was all it took was a budget, a few keywords, and the clicks would follow. Today’s ecommerce market is a high-speed battlefield where algorithms, automation, and consumer expectations evolve almost...
Continue Reading 7 key trends set to shape your ecommerce PPC strategy in 2026
