For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are. Our job is no longer to build...
Adapting to Apple Search Ads’ New Second Slot
For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results page, and everyone else competed for the next opportunity to...
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How to Pitch to Speak at Marketing Events
Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. This is why whether you’re a first time speaker, or seasoned pro, proactively pitching to...
Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right
Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. If you’re auditing a Google Ads account today, these are the five tracking areas that matter most.
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4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility
In case you missed it, Google’s latest big updates were announced on the 20th May. Lots of shiny new objects, lots of unknowns. What is clear is Google is making AI adoption a near non-negotiable for paid visibility. So what...
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MCP Is Not Your Client Reporting System
People connect via GoMarble to a platform and assume they have solved reporting. They have made ad-hoc queries easier to run. Getting to client-ready reporting takes more than that.
Why Your PPC landing Pages Aren’t Converting
Landing pages are where a lot of PPC campaigns quietly fall apart. The more specific your campaigns become, the more specific your landing pages should become too. That means creating multiple landing pages designed around different searches, audiences, and stages...
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Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready
A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people...
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How to Create Your First Search Campaign
A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people...
6 PPC Myths Every Advertiser Should Stop Believing
From assuming that more conversions automatically mean better results, to believing that LinkedIn Ads are always more expensive than Meta Ads, some of our Hero Conf UK 2026 speakers are here to debunk some of the most common PPC misconceptions...
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ChatGPT Ads Are Here: Everything We Know So Far
The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.
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Why Server-Side Tracking Is No Longer Optional for Paid Media
Your campaigns are better than your data says they are. Or worse. The problem is, you genuinely don’t know which and that’s the real crisis facing performance marketers today. We’ve entered an era where the foundational measurement layer most advertisers...
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