Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers can hear about new product announcements and Google showcases real-world case studies from businesses using their...
Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success
Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard...
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The Power of Standing Still: My Hero Conf and brightonSEO April 2026 Recap
I’ll be honest, I nearly did what I always do at conferences. Head down, agenda in hand, power-walking between talks, grabbing a tea on the go. But this time at Hero Conf and brightonSEO, I did something different. I stood...
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Why Reviewing Impression Share Metrics Can Transform Your E-commerce PPC Performance
When managing e-commerce campaigns, it’s easy to focus on surface-level metrics; while these are important, they don’t always tell you what you’re missing. That’s where impression share metrics come in. By reviewing Search Impression Share, Search Lost Impression Share (Rank),...
What I learned when making the jump from salaried to self-employed PPC Manager
Like many freelancers, my origin story stemmed from seeking the elusive “work-life balance” we dream of after having a family, but before then I was a Senior PPCer at a North East UK digital agency. I had grown the PPC...
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Why B2B Google Ads Fail (Even When You Do Everything Right)
Solving the Search Paradox for High-Ticket B2B Lead Generation Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes it’s because most of...
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Google Ads Budget Pacing Explained
Most PPC managers treat budget changes like a dial. Turn it up, get more sales. Turn it down, save money. The reality inside Google Ads is messier, slower, and a lot more expensive when you get it wrong. Pacing is...
Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC
Scaling paid media looks simple, but what usually happens is this: you push spend, performance holds for a few days, then CPAs start creeping up. Branded and high-intent campaigns carry the account for a while, but the moment you lean...
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From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution
Thanks to AI and platform tools, PPC campaigns can be created fairly quickly. That’s the easy part. But how do you measure results and attribute clicks to the right campaign? Cross-device journeys made things messy, then Privacy changes made things...
Why Your Google Ads Aren’t Getting Clicks
If you’ve started running Google Ads and no one is clicking, it can feel frustrating. You might wonder if you’re doing something wrong or if ads just don’t work. The truth is, Google Ads do work, but small mistakes can...
Leveraging Google Ads for Local Businesses: Tactics to Dominate Your Market
Running Google Ads for a local business is nothing like running national campaigns. The search intent is faster, the buying window is shorter, and the margin for wasted spend is almost nonexistent. Yet most local advertisers still treat their campaigns...
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Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)
Most PPC managers assume that running Google Local Service Ads alongside traditional Google Ads means more coverage, more leads, and better results. More placements equal more wins, right? Not always. In practice, LSA and Google Ads frequently compete for the...
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