Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
How Much Reporting and Transparency Do Your Franchisees Need?
Getting Franchisees to Buy into Your National Marketing Fund Implementing and maintaining an effective national marketing fund together with your franchisees is both an
If Your Franchise Company Doesn’t Have a National Marketing Fund – You Need One
As modern marketing continues to move toward digital channels, it becomes increasingly important for companies to build frameworks that can efficiently deliver strong marketing results
Tackling Remarketing Visibility Issues
Poorly executed remarketing campaigns look sloppy and can reflect negatively on your brand. Oversaturation, irrelevant messaging and showing ads on inappropriate sites can turn off
Preparing for Voice Search (Part 2 of 3) – Brick & Mortar Optimization
In part one of this series, we looked at some compelling adoption statistics for voice search as well as fundamental differences between voice and traditional
What Successful CMOs Want in Their Marketing Agencies?
When it comes to selecting a marketing agency, successful CMOs want partners – not vendors. This means more than just having expertise with all modern
The Importance of a Centrally Managed Franchise Website
A website is the hub of any business’s digital efforts. An ineffective website will undermine all other marketing efforts, no matter how much time, money
There Are No Digital Marketing Experts
In the digital marketing world, there is no shortage of consultants, agencies and prospective employees who can dazzle you with best practices and channel-specific expertise.
Digital Authenticity: What Does it Mean? And, Why Is it Important?
Successful marketing campaigns are about creating connections that promote action and positive word of mouth. To effectively engage modern consumers, businesses need to establish trust
Your Brand Needs Help. Can You Get Away With A Brand Refresh?
How long has it been since your company really looked at its brand and brand positioning? If not recently, it’s probably about time. With rapidly