Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
The Secrets to Successful Display Advertising for Franchise Businesses
Display advertising is one of the most effective ways to increase awareness for your franchise business online, and it should be an integral part of
Social Media Best Practices for Franchises
How Franchises Should Manage Their Social Media Properties You might be wondering if social media is worth it from a business perspective, and it’s
7 Tips for Measuring the Impact of Your Awareness Campaign
Awareness campaigns are very important for companies, especially if they are newer brands or looking to enter new categories. Unfortunately, it’s not always easy to
How Digital Agencies Have Evolved into Marketing Agencies
These days, the best digital marketing agencies have embraced the fact that “digital” is such a huge part of marketing that the term “digital marketing”
If KOLs Aren’t Part of Your Marketing Strategy, You Need To Read This
Although it’s not really a new concept, Key Opinion Leader (KOL) marketing is gaining importance in today’s information-saturated digital world, where more and more consumers
3 Disruptive Digital Marketing Trends for 2018
Things change fast in the digital world, where new technologies alter the way consumers communicate and behave. To future-proof their marketing strategies, it’s important for
What Are The Differences Between Advertising and Marketing?
Many people think marketing and advertising are the same, but they’re missing out on the nuances of each term. To make things even more complicated,
Marketers Need to be Accountable for Revenue
What Is the Role of Marketing in Revenue Generation? With the growth of digital, it is now possible to connect the dots between marketing
What Does It Really Mean To Be Data-Driven?
Pulling Reports vs. Using Data To Drive Decisions We’ve talked about the importance of data as it pertains to your website and marketing strategies,