Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences
A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain
What I Learned From Baked Beans
Many years ago, the agency I was working for at the time got invited to a new business pitch from Bush’s Baked Beans (of Duke
Google My Business Best Practices for Healthcare Organizations
If there is one thing that keeps healthcare marketers awake at night – particularly marketers for multi-location hospitals and clinics – it is the state
PPC Best Practices for Franchises: The Hidden Factors That Can Influence Results
Pay per click (PPC) marketing should be a primary tool in the franchise marketing toolkit. When set up and managed properly, a franchise PPC account
More Consumers Are Cutting the Cord on Cable. What Does it Mean for Your Brand?
Each year, more and more people opt out of traditional TV services like cable and satellite. As Fortune.com reported, “After companies from cable giant Comcast
Digital Marketing, Millennials, and Your Brand
Key Strategies to Use When Marketing to Millennials Millennials (aka people born between 1981 and 1996) are a unique generation. When compared to earlier
CMOs: You Probably Don’t Need Most of Your In-house Staff
Your In-House Digital Marketing Staff Can Hold Back Your Campaign While it may seem logical to hire an in-house team for your digital marketing
IGTV: Does It Have a Place in Your Digital Marketing Mix?
What is IGTV, and Can Brands Benefit? Near the end of June 2018, Instagram announced its newest initiative: IGTV. This new feature can be
Marketing Isn’t Buying Tools
Successful Marketing Is About Strategy, Not Just Tools These days, there’s a lot of buzz about marketing automation software and other technologies that seem