Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Integrating Billboard Advertising with Digital-First Marketing Campaigns
Billboards may be one of the oldest forms of advertising, but their time in the sun is far from over. With brands facing increasingly fierce
Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path
Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch
Health, Wellness, and Lifestyle Marketing for 2020 and Beyond
Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed
New Electrolyte and Protein-Packed Beverage Joins the Ascent Family
We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary
Who Will be Most Impacted by the Google January 2020 Core Update
The Google January 2020 Core Update is complete On January 13th 2020, Google announced the release of a broad core algorithm update. Of course, this
Maximizing ROI on Your Hospital’s Digital Marketing
Why Read This Paper Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top
Digital Balance in a Tech-Dominant World
In the past couple of months, I have noticed a trend across categories around the importance of balance and wellbeing as it pertains to our
Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics
Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression,
The Trouble with Authenticity
The concept of Authenticity has been trendy with brands and marketers for some time now. This totally makes sense; we are all better when brands